Wendy Tlou

When you play your part SA benefits from your talents – Wendy Tlou

Play Your Part is a call for every South African to do what they do with excellence and diligence in order to help the country become a brand that attracts investment, according to Wendy Tlou, chief marketing officer at Brand South Africa.

When you play your part SA benefits from your talents

Play Your Part is a call for every South African to do what they do with excellence and diligence in order to help the country become a brand that attracts investment, according to Wendy Tlou, chief marketing officer at Brand South Africa.

Nation branding is about personal experiences

Collective ambition, equality, pride, emotional connection, performance, competitiveness – these are all attributes that must be plumbed in building a nation brand, say the experts. South Africa must find what makes it exciting to others and build on this, adding a big dose of confidence.

Nation branding is about personal experiences

Collective ambition, equality, pride, emotional connection, performance, competitiveness – these are all attributes that must be plumbed in building a nation brand, say the experts. South Africa must find what makes it exciting to others and build on this, adding a big dose of confidence.

Active citizens build South Africa’s brand

It is up to South Africans to build the nation's brand; this will not be done overnight but can take years. Each citizen must participate actively, or negative perceptions may remain, a Vega Masterclass learns.

Kabelo Mabelane to host Play Your Part series, debuting on SABC2 soon

Johannesburg, Friday 23 May 2014 – As South Africa celebrates 20 years of democracy, an inspiring South African 13-part, 48-minute magazine TV show titled PLAY...

New Brand SA advert celebrates 20 Years ‘with pride, wonder’

Here's to you, South Africa!It is time to pause, take breath and appreciate the miracle of South Africa; twenty years into the life of the nation, it is time to praise a bold, exciting country

Read a Book Today

At the World Book Day Read a Book SA event at Wits University, local high-flyers shared their stories on how books built their imaginations, and why reading can help the nation fulfil its potential.

Advert celebrates 20 Years ‘with pride, wonder’

It is time to pause, take breath and appreciate the miracle of South Africa; twenty years into the life of the nation, it is time to praise a bold, exciting country. This is the message of a new Brand South Africa advertising campaign marking the country's 20 Years of Freedom.