Tag: nation branding
At a workshop held in Johannesburg this week, Brand South Africa urged stakeholders and provinces to align themselves with its brand so that the nation would have one story, well told.
Brand South Africa and Brand Ghana are hosting a dialogue in the capital of Accra this week on building competitive African nation brands. At the same time, the South Africa Incorporated research project is also in the West African country to find out what they think about us. Here’s how the two countries fare in some of the more important economic indicators.
Ghanaian and South African officials, business people, students and civil society will meet in Accra to thrash out ways to build competitive African nation brands. It will look at active citizenship as necessary for economic growth. The dialogue takes place against flat economic competitiveness on the continent as a whole.