nation brand index

–  Brand South Africa in collaboration with the Department of Trade and Industry’s InvestSA will be embarking on an investment promotion roadshow to Switzerland,...

Brand South Africa released South Africa’s performance in the 2017 Anholt-GfK Nation Brands Index (NBI), which sees South Africa’s ranking dropping by three points...

Johannesburg, Friday 21 July 2017 – Brand South Africa welcomes the news that South Africa is ranked 45th out of the 71 countries measured...

Starting on 6 February, the annual Investing in African Mining Indaba is again taking place in Cape Town. It gives South Africa an opportunity...

Reflections of the year to which we have just bid farewell, will generate a range of emotions and memories. We may not agree on...

Johannesburg, Thursday 8 December 2016 – Brand South Africa today welcomed South Africa’s improved performance in the annual Nation Brand Index.  South Africa now...

You might have heard of nation branding but do not know what it actually means. You may even want to know more about it....

Coming ahead of the country’s annual commemoration of Freedom Month, Brand South Africa’s Domestic Perceptions Research shows that being South African is a significant element of individual and national identity. Over 80% of 2 536 respondents say they are extremely proud to be South African.

The results of the 2015 Anholt Nation Brand Index were released at a Brand South Africa presentation in Johannesburg on 18 November. South Africa once again recorded consistent scores in all six dimensions of the respected global survey against 50 other countries.

Managing perceptions of South Africa is essential to increasing its global competitiveness, and attracting foreign investment. This was the main message of a Brand South Africa seminar, International Perceptions of South Africa in a Complex Emerging Market, held on 2 April.