Wake up: Africa is no longer "the dark continent". It's a growing consumer market, and by 2020 it will be worth a trillion dollars, driven by demand for technology-based goods. Indeed, everything you think you know about Africa is about to change.
The way forward for South Africa is to boost competition and promote regional trade integration. These are critical for restarting the nation's idling export engine to bolster growth, which in turn will help to create jobs and cut poverty.
South Africa has the capacity to stimulate economic growth by enhancing infrastructure development both at home and in the rest of Africa, through its National Infrastructure Plan, writes Brand South Africa deputy chairperson Happy Ntshingila.