Gauteng Stakeholder Workshop
Single voice will build a nation brand
"Brand South Africa is the authority that can help us all speak with one voice, with one identity," Sithembile Ntombela, BSA general manager of...
Overview: the Gauteng Stakeholder Workshop
The Gauteng Stakeholder Workshop featured vibrant discussion about the existence of a country's brand, the pros and cons of having one, and the best way to build a nation brand. It was widely agreed that all provinces should align with the overall nation brand message.
Brand South Africa calls for a single national narrative
At a workshop held in Johannesburg this week, Brand South Africa urged stakeholders and provinces to align themselves with its brand so that the nation would have one story, well told.