April in South Africa is Freedom Month, to mark 27 April 1994, the day all citizens won the right to vote in democratic elections and choose their own leaders for the very first time. In 2016 we celebrate 22 years of this freedom.
Coming ahead of the country’s annual commemoration of Freedom Month, Brand South Africa’s Domestic Perceptions Research shows that being South African is a significant element of individual and national identity. Over 80% of 2 536 respondents say they are extremely proud to be South African.
This year, a generation of young people turn 21 – the traditional age of majority and independence. In South Africa, they share their birth-year with the country's democracy. A 21-year-old shares her experience as a born-free.
As we move from Human Rights Month in March to Freedom Month in April, we must remember that South Africa's hard-won democracy and the rights it gives us all must be used to fight intolerance and foster a cohesive society, writes Brand South Africa CEO Miller Matola.