freedom month

Young professionals on success and freedom

A few young South African entrepreneurs and creatives speak out about how they are enjoying their freedom with responsibility through their careers and their...

Press release: Brand South Africa urges South Africans to respect, preserve and be responsible...

Johannesburg, Wednesday 26 April 2017 – South Africa commemorates Freedom Day on the 27 April 2017, a day honoured and remembered for its historic...

Remembering Nelson Mandela’s first steps of freedom

On Sunday 11 February 1990 - 25 years ago - millions of people around the world watched as Nelson Mandela walked out of the gates of Victor Verster prison in Paarl.

Celebrating Freedom Month 2016

April in South Africa is Freedom Month, to mark 27 April 1994, the day all citizens won the right to vote in democratic elections and choose their own leaders for the very first time. In 2016 we celebrate 22 years of this freedom.

Study finds South Africans are proud and patriotic ahead of Freedom Month

Coming ahead of the country’s annual commemoration of Freedom Month, Brand South Africa’s Domestic Perceptions Research shows that being South African is a significant element of individual and national identity. Over 80% of 2 536 respondents say they are extremely proud to be South African.

South Africa’s born-frees talk about life

This year, a generation of young people turn 21 – the traditional age of majority and independence. In South Africa, they share their birth-year with the country's democracy. A 21-year-old shares her experience as a born-free.

Freedom brings responsibility

As we move from Human Rights Month in March to Freedom Month in April, we must remember that South Africa's hard-won democracy and the rights it gives us all must be used to fight intolerance and foster a cohesive society, writes Brand South Africa CEO Miller Matola.

‘Let’s share our success stories’

In an invitation to all South Africans, government communications head Phumla Williams encourages citizens to celebrate 20 years of democracy by sharing their stories about how our lives have changed for the better. "Change is evident wherever we look," she says.