fifa

One message, many voices. That is what the 2010 National Communication Partnership Conference on branding South Africa hopes to achieve in the lead up to the 2010 FIFA World Cup.

The Conference is being hosted by the International Marketing Council of South Africa (IMC) on behalf of the 2010 National Communication Partnership Task Team (which includes representatives from government, business and the 2010 Local Organising Committee). The one-day indaba, which takes place on Tuesday 15 August, includes inputs from leading local and international speakers in the morning, outcomes-based workshops in the afternoon and a glittering gala dinner to end proceedings.

One message, many voices. That is what the 2010 National Communication Partnership Conference on branding South Africa hopes to achieve in the lead up to the 2010 FIFA World Cup.

The Conference is being hosted by the International Marketing Council of South Africa (IMC) on behalf of the 2010 National Communication Partnership Task Team (which includes representatives from government, business and the 2010 Local Organising Committee). The one-day indaba, which takes place on Tuesday 15 August, includes inputs from leading local and international speakers in the morning, outcomes-based workshops in the afternoon and a glittering gala dinner to end proceedings.

What's plastic, a metre long, brightly coloured and sounds like an elephant? It's the vuvuzela, the noise-making trumpet of South African football fans, and it's come to symbolise the sport in the country.

Sudafrika hat die Transportinfrastruktur eines Industrielandes. Die Strassen sind erstklassig. Das Flug- und Schienennetz ist das Großte auf dem Kontinent. Und die Hafen des Landes bieten einen naturlichen Zwischenlandungspunkt fur die Schifffahrt von und nach Europa, den Amerikas, Asien, Australasien und beide Kusten Afrikas.

Sudafrika war Gastgeber bei einer Vielzahl internationaler Events - aber der Football World Cup ist in einer Klasse fur sich. Im Juni 2010 sind die Augen von Millionen Besuchern und Milliarden Fernsehzuschauern auf die sudliche Spitze Afrika's gerichtet. Wir werden sie nicht enttauschen.

L’Afrique du Sud a accueilli de nombreux evenements internationaux importants mais la Coupe du Monde de Football est un evenement a part. En juin 2010, les yeux de millions de visiteurs et de milliards de telespectateurs se tourneront vers la pointe sud de l'Afrique Nous ne voulons pas decevoir.

"I feel like a young man of 15", Nelson Mandela joked after South Africa was awarded the right to host the 2010 Football World Cup. But, typically, his first thought was for others - the people of rival bidders Morocco, Egypt, Libya and Tunisia.

Five days after Nelson Mandela's 86th birthday, Johannesburg gave its most famous resident the Freedom of the City at a ceremony at the Orlando East community hall in Soweto - used by Mandela for political meetings and for boxing training half a century ago.