In 1999, five years into South Africa's democracy and in his final year as president, Nelson Mandela addressed global luminaries gathered at the World Economic Forum in Davos. His speech is now 15 years old, but much of it still resonates in South Africa, and in the global economy. Watch the video, and read the transcript.
"South Africa is easy to sell." At a send-off on Thursday for the high-powered Team South Africa set to jet off for the World Economic Forum's annual meeting in Davos, President Jacob Zuma urged them to take every opportunity to promote South Africa to the world.
Profound political, economic, social and technological forces are transforming our world, according to the World Economic Forum. The trick is in how the world responds - a topic the forum will address at its annual Davos gathering in late January. And South Africa will be there.
"It will be an exciting meeting," World Economic Forum founder Klaus Schwab said of the organisation's 2014 Davos gathering, at a news conference on Wednesday. "It will be different from last year's, because it will not be overshadowed by one single crisis." Schwab characterised the context of the 2014 meeting by three things: cautious optimism, diminished expectations, and many known unknowns.
Brand South Africa will be in Davos for the annual World Economic Forum meeting of world leaders. It will be in Switzerland to tell the story of the country's achievements in the past 20 years of democracy, and to speak about the way forward.