branding

Swedish entrepreneur Stephan Ekbergh has launched his latest venture, a one-stop travel portal, in SA and plans to move his headquarters to Cape Town. South Africa and his new business, he says, have a lot in common.

One message, many voices. That is what the 2010 National Communication Partnership Conference on branding South Africa hopes to achieve in the lead up to the 2010 FIFA World Cup.

The Conference is being hosted by the International Marketing Council of South Africa (IMC) on behalf of the 2010 National Communication Partnership Task Team (which includes representatives from government, business and the 2010 Local Organising Committee). The one-day indaba, which takes place on Tuesday 15 August, includes inputs from leading local and international speakers in the morning, outcomes-based workshops in the afternoon and a glittering gala dinner to end proceedings.

One message, many voices. That is what the 2010 National Communication Partnership Conference on branding South Africa hopes to achieve in the lead up to the 2010 FIFA World Cup.

The Conference is being hosted by the International Marketing Council of South Africa (IMC) on behalf of the 2010 National Communication Partnership Task Team (which includes representatives from government, business and the 2010 Local Organising Committee). The one-day indaba, which takes place on Tuesday 15 August, includes inputs from leading local and international speakers in the morning, outcomes-based workshops in the afternoon and a glittering gala dinner to end proceedings.

Investors in Africa, friends in leadership positions and the Diaspora of Africans living around the world are key to building and projecting a new African brand, delegates heard at a special session of the Africa Economic Summit 2005.

South African youth culture is finding its own voice in a style of music known as kwaito, spawning a new - and profitable - industry. Like hip hop in the US, kwaito is not just music, it's an expression and validation of a way of life. It's the musical voice of young, black, urban South Africa.