brand south africa

To foster a lifelong love for reading among the world's children, Biblionef donates books to schools, libraries and early childhood development centres. The project has reached some 3 million children, introducing them to a world of new stories and ideas. 

On Fridays, keep your South African flag flying. The days have been given over to marking the countdown to the 20th anniversary of democracy in the country. Called Freedom Friday, people are encouraged to show their pride on the day.

Since 1973 the Endangered Wildlife Trust has been working to protect endangered African species from extinction. Its programmes balance humans' needs for resources against those of wild animals by sustainably conserving their habitats.

The first comprehensive list to measure the liveability of the world's cities from the perspectives, expectations and demands of the youth population – as voted for by the youth themselves – has rated Joburg among the top world cities, beating rivals across Africa.

The old Premier Mill silos in Newtown have been repurposed, and now wear a four-storey hat of recycled shipping containers. The freshly made-over structure offers unusual accommodation for the city's large student population, and carries the hope that the new residents will bring their youth, energy and vibrancy back into the inner city.

Pierre Terblanche's childhood passion for design and motorbikes has blossomed into a career as a world-leading motorcycle designer.

Music, art and film will feature in a three-week long festival focusing on South Africa at the famous Carnegie Hall in New York City. It will feature renowned artists like Hugh Masekela and Abdullah Ibrahim, as well as sopranos making their New York debuts.