We have put together a collection of amazing resources to align domestic and marketing brands to the nation brand. In this section you will find components such as the logo, images, font, and a guideline. Please note you will need to first register on the website to use these items.
IMAGE LIBRARY
CI TOOLKIT
NATION BRAND MASTER CLASS
KNOWLEDGE HUB
FREE STOCK IMAGES
Brand South Africa’s free photo library is a public service offering over 3 000 high-quality images of South Africa, available at no cost. To download hi-res images you need to register and log-in. By accessing the library, you are assumed to have read and agreed to the photo library terms and conditions of use WP Real Media Library is not installed/inactive!
Brand South Africa has launched the online version of its Corporate Identity (CI) Toolkit. As part of Brand South Africa’s mandate to market the country on domestic and international platforms, this toolkit primarily serves as a consolidated pack that assists stakeholders across business, government and civil society on the methodology of aligning with the nation brand elements for their domestic and international marketing executions. The brand tools available to stakeholders, consist of amongst others, the country logo and other elements.
Our logo is one of the most important aspects of our brand. It is the symbol behind which all the many and varied elements of our brand unite and it is often the first and longest-lasting impression that is left upon all those that interact with our brand.
Brand South Africa logo PDF
Brand South Africa logo - Font black PDF
The Chevron device represents forward and positive brand movement. It is a signal of a clear path the nation has taken, which is a forward looking, unwavering and all inspiring path, full of possibility. It also denotes the clarity of purpose, single mindedness and focus of our nation brand.
Brand South Africa Chevron
Primary Chevron
Primary Brand South Africa Chevron
Secondary Chevron
Secondary Chevron brand South Africa
The Chevron or Arrow Device Colours
THE COLOUR YELLOW: (Creativity / New Ideas)
Yellow is the colour of the mind and the intellect. Yellow stimulates the logical side of the brain and mental clarity. It promotes wisdom and academic proficiency. It inspires original thinking creative communication and new ideas. Yellow shines with optimism, enlightenment, happiness, confidence, originality, creativity, wisdom and logic.
The Chevron or Arrow Device Colours
Colour is a symbolic and key part of your brand visual communication and differentiation. Used correctly it should support and underpin your brand message.
Primary Font
Mundo Sans has been chosen as the primary font for its legibility and simplicity of application. There are three versions of Mundo Sans which may be used, namely Light, Regular and Medium. The Italic version of each of these may also be used headlines, body copy and subheads.
Font Style Guide
Illustrated on the right is an actual-size example of the text in an A4 portrait or A3 landscape
Headlines: Mundo Headlines: Mundo Sans 30 pt Body copy: Mundo Sans 13 pt URL & Tel: Mundo Sans Italic 12pt Captions: Mundo Sans Italic 8 pt
Headlines should ideally not fill more than two lines. The body copy must be written in sentence case and should ideally not fill more than four lines. The caption must always be brief and to the point and descriptive of the image used.
If there is more body copy, for example when the copy is translated, the point sizes may be reduced. The Mundo Sans font is available to download from the Brand South Africa marketing portal.
Self-help Tools
Self-help Tools ranging from marketing collateral, images and messaging are available as open files and content for reproduction at own cost to assist stakeholders and partners in their various endeavours in support of building the nation brand.
Please visit: www.brandsouthafrica.com
Stakeholder Toolkit use or Application Matrix:
Consistent with BrandSA’s key mandate of assisting stakeholders in aligning their communications strategies with the country messaging where relevant and appropriate.
The matrix below and application examples seek to serve as a guideline on how stakeholders may or can use the various brand tools. You can be as subtle and use the Logo or Chevron only, or be big and bold by using all of the tools or brand elements provided. Whilst there are some ground rules we would like you to adhere to when using the brand and it’s various tools, we believe the toolkit will provide enough flexibility and diversity allowing creative and innovative use with your communication strategies.
It’s important to understand our objective with the toolkit in order for us to move the brand forward.
The toolkit serves to ensure that all stakeholders can maximise the impact of their communication when they independently market their offerings and/or brands globally. We therefore request that you remain within the guidelines that have been provided.
Do not alter artwork elements provided. Kindly contact BrandSA should you require any alternative elements.
Do make use of the country messaging and facts that are available from BrandSA.
Register online in order to access materials provided in the toolkit. Then, please share all artwork that incorporates elements of the toolkit with BrandSA
Brand South Africa has been mandated to manage South Africa’s Nation Brand reputation in order to contribute towards the country’s global competitiveness, as well as to inspire and instill active citizenship amongst South Africans, while contributing to social cohesion and Nation Brand ambassadorship.
As custodians of the Nation Brand, Brand South Africa aims to empower and guide key stakeholders with the nuances of cohesively communicating a Nation Brand on multiple platforms.
The Brand South Africa Master Class on the Nation Brand is a formal framework of equipping strategic stakeholders who are “flag carriers” in their own right, from the public as well as the private sectors, with the necessary skills to profile the unique features of the South African Nation Brand. Furthermore, the Master Class demonstrates that all South Africans have a role to play and are equally part of building our Nation Brand. Thus, a key outcome of Master Class training sessions is the commitment of stakeholders to aligning their entities’ marketing and communications initiatives (in terms of Nation Brand corporate identity, as well as messaging) to those of Brand South Africa.
We encourage you to engage with the Master Class content and to utilise the Nation Brand Alignment Toolkit (also available on the website) so that South Africa can maximise the visibility of its nation brand across a multitude of communication platforms.
To further our effort to place South Africa in a competitive position, Brand South Africa has now added the Nation Brand Knowledge Hub to the pool of resources available for use.
The Knowledge Hub is an innovative, informative and inspiring collection of information touching on various subjects relevant to stakeholders such as trade, business and investment in South Africa
Special Economic Zones (SEZs) are geographically designated areas set aside for specifically targeted economic activities.
The Special Economic Zones Act 16 of 2014 provides for the designation, promotion, development, operation and management of SEZs. The Act commenced in February 2016 and several SEZs have been designated since.
A number of incentives will be available to ensure SEZs growth, revenue generation, creation of jobs, attraction of Foreign Direct Investment (FDI) and international competitiveness. These may include:
The South African government introduced tax free investments in 2015 as an incentive to encourage household savings.
You don’t have to pay income tax, dividends tax or capital gains tax on the returns from these investments.
You can only contribute a maximum of R33 000 per tax year, with a life time limit of R500 000 per person.
Accounts that qualify as tax free investments:
Fixed deposits
Unit trusts (collective investment schemes)
Retail savings bonds
Certain endowment policies issued by long-term insurers
Linked investment products
Exchange traded funds (ETFs) that are classified as collective investment schemes.
Contact your bank or financial advisor about options. Existing accounts may not be converted.
More information about tax free investments is available from SARS.
Call the SAR Contact Centre on 0800 00 SARS (7277)
The Consumer Protection Act, Act 68 of 2008 [PDF] provides protection to you as consumer. The National Consumer Commission. (NCC) was established in terms of the Act with jurisdiction throughout the Republic of South Africa. Provincial Consumer Affairs Offices countrywide offer you advice and protection.
You can find more FAQs on consumer rights on the website of the National Consumer Commission.
South Africa’s metal fabrication sector is the most advanced and diverse metal fabrication sector in Africa.
South Africa’s metal fabrication industry has major spill-over effects as top steel consuming industries including mining, construction, automotive, cables and structural steel, contribute about 15% of the country’s economy. South Africa has an installed annual steel production capacity of 10 million tonnes and produces about 6 million tonnes per year.
Basic iron and steel, non-ferrous and ferrous metal products and machinery accounted for one-fifth of South Africa’s manufacturing output in 2018. Over the last five years, South Africa’s average apparent steel consumption was close to 5 million tonnes per year, making it Africa’s second largest steel consumer after Egypt.
South Africa has world-class design talent and a strong talent pipeline that reflects the creativity and potential of the sector, with 14 tertiary institutions offering fashion-related degrees. Since 2014, a number of South African designers have showcased their designs at the acclaimed New York Fashion Week.
It is also the home of the coveted LVMH prize winners – Thebe Magugu in 2019, Sindiso Khumalo in 2020 and Lukhanyo Mdingi in 2021. The South African Clothing, Textile, Footwear, and Leather (CTFL) manufacturing industry is well developed and ranges from the production of synthetic and natural inputs to final clothing and shoes.
Designers who form part of the clothing and textile sector in South Africa contributed approximately R1-billion to South Africa’s GDP during 2019. South Africa is the world’s largest mohair producer and supplier, accounting for about 54% of global production. The mohair sector generates about R1.5bn in foreign currency annually.
South Africa is home to Africa’s most advanced and largest chemicals sector, valued at approximately US$25bn. It is estimated to be four times and thirteen times larger than the chemicals markets of Nigeria and Egypt, respectively. South Africa’s chemicals industry is highly mature and diverse, spanning fuel and plastics fabrication to pharmaceuticals, and supplies a wide range of industries.
According to the Chemical and Allied Industries Association, the sector provides input to 23% of the country’s total manufacturing gross value. In 2018, the chemicals (organic and inorganic chemicals, as well as plastics) sector exported close to U$4bn in products. Plastics accounted for 37%, inorganic chemicals for 35% and organic chemicals for 29% of the sector’s export earnings.
The sector is dominated by a few integrated, local and international manufacturing companies, of which the 20 largest account for close to 90% of the sector’s revenue.
South Africa has close to 10 billion tonnes of proven coal reserves, among the largest in the world. Given its leading expertise in coal-to-liquid technology, the country’s coal deposits present key inputs for the chemicals industry.
South Africa has also developed advanced capabilities for the production of emerging materials including advanced carbon materials. The world market for advanced carbon materials is expected to record a compounded annual growth rate (CAGR) of 11.5% between 2019 and 2024.
South Africa’s commercial agricultural sector is well-developed and globally competitive. Thanks to diverse climatic and geological conditions, South Africa is well suited for the cultivation of a wide range of crops.
Key agricultural and related products include corn, wheat, sugarcane, fruits (e.g., apples, citrus fruits, table grapes, berries), vegetables, nuts (e.g., groundnuts, pecan nuts, macadamias), beef, poultry, mutton, wool, fish and seafood.
A sophisticated and competitive agro-processing industry is built and supported by South Africa’s diverse agricultural sector, accounting for 23% of the country’s manufacturing sector and making it the largest sub-sector of manufacturing. The food and beverages sector was one of the best performing manufacturing sub-sectors in the last five years, growing from R392bn in 2014 to R537bn in 2018
