Brand South Africa
Official Custodian of South Africa’s National Brand
Play Your Part is a nationwide initiative created to inspire, empower and celebrate active citizenship in South Africa. It aims to lift the spirit of our nation by inspiring all South Africans to contribute to positive change, become involved and start doing. A nation of people who care deeply for one another and the environment in which they live is good for everyone.
Play Your Part is aimed at all South Africans – from corporates and individuals, NGOs and government, churches and schools, from the young to the not-so-young. It aims to encourage South Africans to use some of their time, money, skills or goods to contribute to a better future for all.
The CI Toolkit offers everything you need and more to get you started on your journey towards playing your part. Everything from logos, videos images and a set of guidelines on how to portray and describe the agency effectively, defining what the brand looks like.
Created to ensure the consistent use of all the design elements (particularly the logo) on all the different media including website, business cards, email signatures and social media platforms.