Play Your Part_Logo


Play Your Part is a nationwide initiative created to inspire, empower and celebrate active citizenship in South Africa.  It aims to lift the spirit of our nation by inspiring all South Africans to contribute to positive change, become involved and start doing. A nation of people who care deeply for one another and the environment in which they live is good for everyone.


Play Your Part is aimed at all South Africans – from corporates and individuals, NGOs and government, churches and schools, from the young to the not-so-young.  It aims to encourage South Africans to use some of their time, money, skills or goods to contribute to a better future for all.


Are you a patriotic South African who makes a positive social change in your community, have you made a difference in the lives of the people of South Africa? If that’s you, Brand South Africa would like you to share your story and encourage others to play their part in their communities.



It is official! Brand South Africa’s flagship programme, Play Your Part, turns 10 this year. In celebrating 10 years of active citizenship, we are proud to announce the launch of the inaugural 2021 Play Your Part Awards, commending and honouring those who have contributed to the country’s brand image, both locally and abroad.

Each month, the 9-category 2021 Play Your Part Awards will recognise and celebrate citizens who have made an impact in the following categories: Youth Empowerment, Poverty Alleviation, Women Empowerment, Nation Pride, Job creation, Innovation, Social Cohesion, Education and the Environment. To kickstart, the Youth Empowerment Award aims to reward the significant contributions made by the youth of South Africa, and to share their achievements for the wider benefit of communities.

As categories will change monthly, be sure to check that the entry form category applies to you!

Nominations and entries are open to all! Monthly winners will be awarded with R5000 cash and will be entered into the draw for the Grand Prize of R25 000!

Ts & Cs Apply.



Are you an aspiring entrepreneur with a great business idea but don’t know where to begin?

The Play Your Part Ignite Masterclass has been created to help budding entrepreneurs learn the necessary skills to deliver their business ideas with perfect precision.

The Play Your Part Ignite Masterclass moves from province to province, with Play Your Part Ambassadors and industry experts sharing their expertise and knowledge with aspiring entrepreneurs.

The Play Your Part Small Business Academy, in partnership with the StartUp Tribe, is an initiative that has been created to bring know-how to thousands of people to empower them with tools and skills to achieve all their business goals.

The courses are designed to help you in a practical, hands-on way to start and grow your business, whether you are a student, startup, small business. Or a professional. The best part - all courses are free! For more info, visit the website.

Kindness is timeless.

As part of the nationwide drive to tell positive stories and inspire hope, Brand South Africa has been championing the Cool To Kind initiative, which aims to bring a glimmer of hope to citizens amid global economic strain.

Brand South Africa has worked with a range of macro and nano influencers who, through curated content videos, take part in an act of service that is true to their brand and dear to their hearts.

The Cool to be Kind initiative encourages citizens to play their part and pay it forward through acts of kindness/acts of giving/selflessness


The CI Toolkit offers everything you need and more to get you started on your journey towards playing your part. Everything from logos, videos images and a set of guidelines on how to portray and describe the agency effectively, defining what the brand looks like.

Created to ensure the consistent use of all the design elements (particularly the logo) on all the different media including website, business cards, email signatures and social media platforms.