Brand South Africa undertakes coordinated initiatives to build South Africa’s reputation and contribute to the country’s global competitiveness. Our initiatives provide an opportunity for South Africans to participate and become part of the nation’s brand community. Come and join us!
PLAY YOUR PART
Play Your Part is a nationwide initiative created to inspire, empower and celebrate active citizenship in South Africa. It aims to lift the spirit of our nation by inspiring all South Africans to contribute to positive change, become involved and start doing. A nation of people who care deeply for one another and the environment in which they live is good for everyone.
Created to inspire, empower and celebrate active citizenship in South Africa, Play Your Part’s objective is to lift the spirit of our nation by inspiring all South Africans – from corporates to individuals, NGOs to government, youth platforms and young to not so young – to contribute to positive change, social cohesion and nation brand ambassadorship. Helping people to become involved and to start doing – because a nation of people who care deeply for one another and the environment in which they live is good for everyone.
NATION BRAND FORUM
The Nation Brand Forum (NBF), first launched in 2016, is Brand South Africa’s flagship programme to drive active participation of the country’s key stakeholders to achieve a coherent and compelling Nation Brand image, reputation and competitiveness for South Africa. The forum brings together diverse stakeholders from government, private sector and civil society, to constructively address the current issues and discuss interventions that will contribute towards the positive positioning of the Nation Brand.
Follow the link below to download the 2021 Nation Brand Forum (NBF) Report. The report covers the 5th Annual Nation Brand Forum held on 28 September 2021, the State of the Nation’s reflection and more, including topics such as business and investment, tourism and social cohesion.
GLOBAL SOUTH AFRICANS (GSA)
A network of exceptional South Africans living abroad, formed to enlist the talent, experience and credibility of South Africans living abroad to build the Nation Brand internationally.