Brand South Africa undertakes coordinated initiatives to build South Africa’s reputation and contribute to the country’s global competitiveness. Our initiatives provide an opportunity for South Africans to participate and become part of the Nation’s brand community. Come and join us!

PLAY YOUR PART

Play Your Part is a nationwide initiative created to inspire, empower and celebrate active citizenship in South Africa. It aims to lift the spirit of our nation by inspiring all South Africans to contribute to positive change, become involved and start doing. A nation of people who care deeply for one another and the environment in which they live is good for everyone.

Created to inspire, empower and celebrate active citizenship in South Africa, Play Your Part’s objective is to lift the spirit of our nation by inspiring all South Africans – from corporates to individuals, NGOs to government, youth platforms and young to not so young – to contribute to positive change, social cohesion and nation brand ambassadorship. Helping people to become involved and to start doing – because a nation of people who care deeply for one another and the environment in which they live is good for everyone.

NATION BRAND FORUM

The Nation Brand Forum (NBF), first launched in 2016, is Brand South Africa’s flagship programme to drive active participation of the country’s key stakeholders to achieve a coherent and compelling Nation Brand image, reputation and competitiveness for South Africa. The forum brings together diverse stakeholders from government, private sector and civil society, to constructively address the current issues and discuss interventions that will contribute towards the positive positioning of the Nation Brand.

A network of exceptional South Africans living abroad, formed to enlist the talent, experience and credibility of South Africans living abroad to build the Nation Brand internationally.

NATION BRAND MASTERCLASS

As custodians of the Nation Brand, Brand South Africa aims to empower and guide key stakeholders with the nuances of cohesively communicating a Nation Brand on multiple platforms.

The Brand South Africa Master Class on the Nation Brand is a formal framework of equipping strategic stakeholders who are “flag carriers” in their own right, from the public as well as the private sectors, with the necessary skills to profile the unique features of the South African Nation Brand. The key outcome of Master Class training sessions is the commitment of stakeholders to aligning their entities’ marketing and communications initiatives (in terms of Nation Brand corporate identity, as well as messaging) to those of Brand South Africa.

RESEARCH

Brand South Africa research aims to develop insight and analysis into the performance of the Nation Brand from a domestic and international perspective, focusing primarily on reputation and competitiveness.

The research provides detail on the performance and perceptions of the Nation Brand from several perspectives, including Economic & Political Governance; Competitiveness; Reputation; Domestic Perceptions; International Investor Perceptions; Culture, Heritage & People.

The goal is to monitor and evaluate over-all country performance in a highly competitive and uncertain global economy with extreme risks on the geopolitical front. Research therefore aims to support the work of Brand South Africa and stakeholders through the monitoring of Nation Brand Performance.

The research papers are available for free download on our website.