Brand South Africa
Official Custodian of South Africa’s National Brand
South Africa is expected to participate in the World Economic Forum (WEF) Annual Meeting, which is scheduled to take place from 16 – 20 January 2023 in Davos-Klosters, Switzerland, under the theme ‘Cooperation in a Fragmented World’.
The World Economic Forum is an independent international organisation committed to improving the state of the world by engaging business, political, academic, and other leaders of society to shape global, regional and industry agendas. It was founded in 1971. South Africa’s participation at the Annual Meeting dates to 2009.
A South African delegation will travel to Switzerland to participate in and add the country’s voice to discussions about global issues with the overall aim to position the country as a competitive business destination. The communication approach is to select multi-sectoral thought leaders from the private and public sector, to drive the messaging for Team South Africa at WEF, in line with the WEF theme.
12 January 2023 – PRE-WEF Davos Business Briefing in Sandton, Johannesburg
16 – 20 January 2023 – World Economic Forum Annual Meeting in Davos
16 – 20 January 2023 – South African Business Hub at Promenade 54 in Davos
17 January 2023 – Media Cocktail at South Africa Business Hub at Promenade 54 in Davos
18 January – South Africa Night at the World Economic Forum
Positioning South Africa at WEF 2023 remains imperative in order to:
Key issues to be addressed at WEF 2023:
Environment
Finance
Key objectives for participation at WEF Davos:
South Africa’s participation at WEF 2023 is motivated by
Some of the key messages Team SA will focus on at WEF include: