Launched in 2016, the Nation Brand Forum (NBF) is Brand South Africa’s flagship annual forum
to mobilize, engage, and collaborate with diverse stakeholders to shape a coherent agenda
for a compelling nation brand image, reputation, and competitiveness.
As South Africa marks 30 years of democracy, the 2025 Forum, themed “Forging Strategic
Partnerships to Advance Global Competitiveness,” focuses on inclusive partnerships that
drive economic recovery, attract investment, and position the nation as a key global player.
By mobilizing diverse
stakeholders, the NBF formulates strategic socio-economic solutions to rebuild the economy,
create jobs, and
address inequality—reinforcing South Africa’s standing on the world stage.
The Forum brings together diverse stakeholders to formulate strategic socio-economic
solutions to rebuild the economy, create jobs, alleviate inequality and poverty, and
strengthen the nation brand’s reputation and competitiveness.