NBF 2022

Overview Programme | Day1 | Day 2 | Day 3   Speakers   FAQ’s GalleryMedia Release

ABOUT BRAND SOUTH AFRICA

Brand South Africa is the official marketing and reputation management agency of South Africa, with a mandate to manage the Nation Brand’s reputation in order to improve its global competitiveness.

Working with multiple and diverse stakeholders and harnessing the country’s assets, Brand South Africa’s international objective is to pro-actively position South Africa as an attractive investment destination; and domestically, to drive nation brand advocacy and active citizenship.


Ultimately, Brand South Africa’s vision is to deliver “A Nation Brand that inspires its people and is admired globally.” 

NATION BRAND FORUM

Launched in 2016, the Nation Brand Forum (NBF) is Brand South Africa’s flagship annual forum to mobilise, engage and collaborate with diverse stakeholders to shape a coherent agenda for a compelling nation brand image, reputation and competitiveness.

 

The 6th Nation Brand Forum theme, “Grow with South Africa | An inclusive partnership to rebuild the economy and drive the nation’s competitiveness” is anchored on facilitating collaborative partnerships and solutions to re-build the economy and position South Africa as an attractive investment destination.

 

The Forum brings together diverse stakeholders to formulate strategic socio-economic solutions to rebuild the economy, create jobs, alleviate inequality and poverty, and strengthen the nation brand’s reputation and competitiveness.

NATION BRAND FORUM 2022 PROGRAMME

YOUTH ECONOMIC
SYMPOSIUM

NATION BRANDS
ROUNDTABLE

INTERNATIONAL
MEDIA ROUNDTABLE

MAIN
PLENARY

Nation Brand Forum 2022

Johannesburg

4 – 6 October 2022

Day 1

Day 2

Day 3

MAIN
PLENARY

INTERNATIONAL
MEDIA ROUNDTABLE

NATION BRANDS
ROUNDTABLE

YOUTH ECONOMIC
SYMPOSIUM

Nation Brand Forum 2022

Johannesburg

4 – 6 October 2022

Day 1

Day 2

Day 3

YOUTH ECONOMIC
SYMPOSIUM

Day 1

NATION BRANDS
ROUNDTABLE

INTERNATIONAL
MEDIA ROUNDTABLE

Day 2

MAIN
PLENARY

Day 3

Nation Brand Forum 2022

Johannesburg

4 – 6 October 2022

The Forum will be staged across the Sandton Convention Center (SCC), (Emoyeni) and the Nelson Mandela Foundation, three institutions that represent South Africa’s competitive, constitutional and democratic brand.

The Forum is designed to be a robust, action-driven three days invitation-only event comprising of a youth symposium on the first day, international media roundtable and an African Nation Brand Stakeholders Roundtable side-event on the 2nd day.

Also included will be high profile open plenaries from the private sector focusing on key drivers of trade, investment and sustainability, as well as spotlight sessions that highlight how to leverage the AfCFTA opportunities, Nation Branding and Youth-led Economic Growth opportunities.

04 OCTOBER 2022

DAY 1
EVENT DETAILS

YOUTH ECONOMIC SYMPOSIUM

A World Bank study (South Africa Economic Update: South Africa’s Labour Market Can Benefit from Young Entrepreneurs, Self-Employment, 2021), indicates that the youth are vital to South Africa’s economic recovery and youth entrepreneurs are “one of the country’s best hopes of solving the jobs crisis”. The World Bank study also shows that if South Africa was to match the self-employment rate of its peer countries (Mexico, Brazil and Turkey), it could potentially half the unemployment rates.

 

The Youth Symposium to engage youth in developing ‘a youth-led socio-economic blueprint’ for supporting emerging brands locally and globally, alleviating joblessness and catalysing entrepreneurship. The facilitated and interactive Symposium will focus on Skills Development, Access to Employment Opportunities, Entrepreneurship, Funding and building the nation brand.

 

The intended outcome is a youth-led approach and contribution to socio-economic policy decision-making and economic growth.

DAY 1

PROGRAMME

04 October 2022

Time

Item

08:00 - 08:45

Arrival & Registration

09:00 - 09:15

Welcome

09:15 - 09:30

Opening Keynote Address

09:30 - 10:15

Panel:

– Lekau Sehoana (Drip)

– Sheldon Tatchel (Legends)
– Tshepo Mohlala (Tshepo Jeans)
– Mbali Sebapu (Hermosa Flor Cosmetics)

9:30 - 12:30

Youth Economic Symposium:

– Entrepreneurship
– Jobs
– Skills
– Funding

12:30 - 13:15

Youth Economic Symposium Blueprint Consolidation and Handover

13:15 - 13:30

Closing Keynote Address– Minister of Small Business

05 OCTOBER 2022

DAY 2
EVENT DETAILS

NATION BRANDS ROUNDTABLE

Nation branding involves positioning a country or place as an attractive destination for tourists, investors and talent seekers. Several fellow African countries, like South Africa, have one form or another of a ‘nation branding’ government agency tasked with promoting the nation brand as an attractive place to invest in, visit and drive its competitiveness.

 

Brand South Africa will host a side event of ‘Nation Branding’ Stakeholders from fellow African nations to share best practices and lessons on driving investment, tourism and competitiveness, and to explore mutually beneficial collaborations within the context of the African Continental Free Trade Area (AfCFTA) to deepen the economic integration of Africa and shaping a positive African narrative.

INTERNATIONAL MEDIA ROUNDTABLE

Media has a catalytic impact on shaping the image and reputation of nations, and can affect its perception, brand value, trust and goodwill. South Africa has one of the most diverse, dynamic and open media environments for both local and international media.


The media roundtable side event, with local, regional and foreign correspondents in South Africa will explore the key enablers and disablers for contributing to building a winning South African nation brand.

DAY 2

PROGRAMME

05 October 2022

Time

Item

08:00 - 08:45

Arrival & Registration

09:00 - 09:15

Welcome

09:15 - 09:30

Keynote Address

09:30 - 12:30

Nation Brands Roundtable

Nelson Mandela Foundation

12:30 - 13:00

Closing Keynote Address

12:30 - 13:30

Lunch

14:00 - 16:00

International Media Roundtable

Nelson Mandela Foundation

16:00 - 16:30

Wrap up & Closing remarks

06 OCTOBER 2022

DAY 3
EVENT DETAILS

MAIN PLENARY

A 2022 study by Bloom Consulting on South Africa’s international reputation has established that trade and investment, tourism and talent are the key strategic drivers of South Africa’s nation brand competitiveness. Leading and emerging South African corporations continue to play significant roles in driving the economy, and enabling trade and investment within and across borders.

On a global scale, South Africa retains its reputation as an attractive investment destination. For instance, in the automotive sector, major international businesses such as Toyota, which has been trading in South Africa for over 60 years has pledged to invest over R12 billion in the next 10 years in manufacturing facilities in South Africa, and Netflix, pledged almost a billion rand towards the South African creative industry at the recent 4th South Africa Investment Conference (SAIC). These investments into the South African economy by international companies cement the confidence that international investors have in South Africa’s as an attractive investment destination.

It is in this context that the main plenaries on 6 October 2022 will be focused on mobilising and leveraging partnerships with local and non-South African businesses to inspire collaborations and explore policy and other interventions and solutions that will drive and enable economic growth.

DAY 3

PROGRAMME

SANDTON CONVENTION CENTRE

06 October 2022

Time

Item

08:00 - 08:45

Arrival & Registration

09:00 - 09:10

Welcome

09:10 - 09:30

Keynote Address

09:30 - 10:00

Spotlight – AfCFTA

10:00 - 11:30

Plenary 1 – Corporate South Africa

11:30 - 12:00

Spotlight – Competitiveness and Nation Branding

12:00 - 13:30

Plenary 2 – International Corporate

Lunch

14:15 - 14:45

Spotlight – Youth Economic Symposium Reflections

14:45 - 16:00

Plenary 3 – Youth Enterprises

16:00 - 16:30

Wrap up & Closing remarks

17:30 - 20:00

Cocktail

SPEAKERS

WHAT IS THE NATION
BRAND FORUM?

The Nation Brand Forum (NBF), launched in 2016, is one of Brand SA’s flagship programmes to co-ordinate the active participation of the relevant stakeholder groups in achieving a coherent and compelling Nation Brand image, reputation and identity that best positions the country domestically & globally.

 

The Forum is an opportunity to engage, reflect, share experiences and knowledge in order to find ideal best practices to market and communicate the country’s image and reputation across the world. It is with this view that key stakeholders meet to build on and leverage SA’s Nation Brand strengths with the purpose of driving both social and economic growth.

How often does the Nation Brand Forum take place?
The Nation Brand Forum takes place annually. In 2022 the Nation Brand Forum will be hosted over 3 days – 4 to 6 October 2022.

What is the theme of the 2022 Nation Brand Forum?
The 6th Nation Brand Forum theme, “Grow with South Africa | An inclusive partnership to rebuild the economy and drive the nation’s competitiveness” is anchored on facilitating collaborative partnerships and solutions to re-build the economy and position South Africa as an attractive investment destination and growth.

What is the purpose of the 2022 Nation Brand Forum?
Objectives of the 6th Nation Brand Forum
Mobilise local and foreign private sector businesses invested in South Africa to contribute towards actionable and sustainable solutions to rebuild and grow the economy;
Engage youth to contribute towards tangible solutions for alleviating youth unemployment, catalyse entrepreneurship and ultimately grow the economy;
Inspire stakeholders to play their part and provide concrete solutions for enabling a long-term attractive reputation and image of the Nation Brand,
To explore pan-African collaborative opportunities for contributing to the broader positive African narrative and competitiveness.

When and where will the 2022 Nation Brand Forum take place?
The 2022 Nation Brand Forum will be held on 5 and 6 October at the Sandton Convention Center (SCC), (TBC) and the Nelson Mandela Foundation.

Who can join the 2022 Nation Brand Forum?

  • Young Entrepreneurs
  • South African Corporates
  • Non-African Corporates
  • Media (International and Local)
  • All South Africans

How can I attend the 2022 Nation Brand Forum?

  • In person on either 4 to 6 October 2022
  • Virtual attendance via Zoom:
    Link:
  • Brand South Africa YouTube streaming platform
    Link:

SUPPORTED BY

PRESS KIT

(NBF logos, Grow with South Africa Key Visual, Brand South Africa Logo)

(NBF logos, Grow with South Africa Key Visual, Brand South Africa Logo)