The 5th Nation Brand Forum to catalyse South Africa’s economic recovery and global competitiveness
Johannesburg, 16 September 2021: The Minister in the Presidency and Brand SA are to host the fifth instalment of the Annual Nation Brand Forum, which will bring together a wide range of stakeholders to chart the way forward to realise the goals of the Economic Reconstruction and Recovery Plan (ERRP), with the objective to revive and revitalise the South African economy post the COVID-19 pandemic.
The forum, to be hosted under the theme ‘Believe in South Africa: Reflect, Rebuild, and Reassure’ will be held on the Tuesday, 28th of September 2021 and will be streamed across all Brand South Africa’s digital platforms. Considering that The Nation Brand Forum is taking place while the country is still in the midst of the pandemic, the event will therefore be held under a hybrid format, where the majority of delegates will attend virtually while a few delegates and panelists will attend in person at the Sandton Convention Centre.
This year’s Nation Brand Forum will highlight the importance of collaborative efforts in order to boost tourism, investment, and trade for South Africa.
‘Believe in South Africa: Reflect, Rebuild, and Reassure’, makes an emphasis on a way forward to develop a plan of action to rebuild and reposition South Africa. Honourable Minister Gungubele will deliver a keynote address at the Nation Brand Forum which is expected to be attended by a number of high-profile speakers from captains of industries, decision makers and thought leaders across business, government and civil society.
“We have convened this year’s Nation Brand Forum to reflect on the challenges facing our country and to reassure investors and tourists that South Africa remains an attractive destination. Brand South Africa supports efforts that are being made by stakeholders across all sectors to build a resilient and inclusive economy,” said Sithembile Ntombela, Brand South Africa’s Acting CEO.
ISSUED BY BRAND SA. FOR MEDIA ENQUIRIES PLEASE CONTACT:
Ntombi Ntazi firstname.lastname@example.org |
Risuna Mayimele: email@example.com
Mobile number: 064 890 6819/ 078 481 2765
Date: Tuesday, 28 September 2021
Time: 09h00 – 17h00
Follow the conversation @Brand_SA #NBF2021 #BelieveInSA
About the Nation Brand Forum
The Nation Brand Forum (NBF), first launched in 2016, is one of Brand SA’s flagship programmes to co-ordinate the active participation of the relevant stakeholder groups in achieving a coherent and compelling Nation Brand image, reputation and identity that best positions the country domestically & globally.
The Forum is an opportunity to engage, reflect, share experiences and knowledge in order to find ideal best practices to market and communicate the country’s image and reputation across the world. It is with this view that key stakeholders meet to build on and leverage SA’s Nation Brand strengths with the purpose of driving both social and economic growth.
The Nation Brand Forum has since taken place every year thereafter except in 2020 due the Covid 19.
About Brand South Africa
Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.