ABOUT BRAND SOUTH AFRICA
Brand South Africa is the official marketing and reputation management agency of South Africa, with a mandate to manage the Nation Brand’s reputation in order to improve its global competitiveness.
Working with multiple and diverse stakeholders and harnessing the country’s assets, Brand South Africa’s international objective is to pro-actively position South Africa as an attractive investment destination; and domestically, to drive nation brand advocacy and active citizenship.
Ultimately, Brand South Africa’s vision is to deliver “A Nation Brand that inspires its people and is admired globally.”
NATION BRAND FORUM
Launched in 2016, the Nation Brand Forum (NBF) is Brand South Africa’s flagship annual forum to mobilise, engage and collaborate with diverse stakeholders to shape a coherent agenda for a compelling nation brand image, reputation and competitiveness.
The 6th Nation Brand Forum theme, “Grow with South Africa | An inclusive partnership to rebuild the economy and drive the nation’s competitiveness” is anchored on facilitating collaborative partnerships and solutions to re-build the economy and position South Africa as an attractive investment destination.
The Forum brings together diverse stakeholders to formulate strategic socio-economic solutions to rebuild the economy, create jobs, alleviate inequality and poverty, and strengthen the nation brand’s reputation and competitiveness.
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