Revenue in the Cosmetics & Personal Care market amounts to US$4.17bn in 2023 with the market expected to have a Compound Annual Growth Rate (CAGR) of 3.78% between 2023 and 2028. Over 70% of urban South Africans allocate a portion of their budget to cosmetics and personal care products due to evolving trends and a growing beauty-conscious population. These are shared across skincare, haircare, toiletries, and personal care.


Some companies at the centre of this industry include Colgate-Palmolive, Unilever South Africa and Procter & Gamble. 




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