South Africa is the most diversified economy on the continent, making it a preferred destination for multinational investors in Africa, with more than 180 Fortune Global 500 companies having a footprint in the country.


South Africa has been famously referred to as the Rainbow Nation due to its multicultural diversity. The fascinating variety of different people, landscapes, culinary and languages offer a melting pot of intrigue and excitement.


A leading leisure and business tourism destination, South Africa is known for its beautiful scenery, value-for-money experiences ranging from beaches to wildlife and safaris, and favourable year-round weather.
South Africans to be honoured with 2016 National Orders

Open Africa Initiative shines at Davos 2018

The Open Africa Initiative, a programme aimed at advancing the concept of intra-Africa economic and cultural integration – while boosting the continent's young entrepreneurs...

How South Africans spend their income

The Living Conditions Survey from Statistics South Africa gives insight into how South Africans spend their income. The biggest expenses are housing and utilities. Brand...

Nation Brand Master Class

Masterclass is the gateway to understanding the National Brand and what it stands for. Gain access to contextual information about the strengths, features and unique attributes of our South African Nation Brand.

Global SA Map

Global South Africans

A network of exceptional South Africans living abroad was formed to enlist the talent, experience, and credibility of South Africans living abroad to build a Nation Brand internationally.

Join the network
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Play Your Part

Play Your Part is a nationwide initiative created to inspire, empower and celebrate active citizenship in South Africa.


[WATCH] Nike celebrates SA’s golden girl, Caster Semenya in cutting-edge ad

"Too fast? Too bad. I was born to do this." This is the message gold medallist Caster Semenya conveys in her latest ad.   This year...