Investment
South Africa is the most diversified economy on the continent, making it a preferred destination for multinational investors in Africa, with more than 180 Fortune Global 500 companies having a footprint in the country.
Culture
South Africa has been famously referred to as the Rainbow Nation due to its multicultural diversity. The fascinating variety of different people, landscapes, culinary and languages offer a melting pot of intrigue and excitement.
Tourism
A leading leisure and business tourism destination, South Africa is known for its beautiful scenery, value-for-money experiences ranging from beaches to wildlife and safaris, and favourable year-round weather.
INVESTMENT
INVESTMENT
South Africa is the most diversified economy on the continent, making it a preferred destination for multinational investors in Africa, with more than 180 Fortune Global 500 companies having a footprint in the country.
CULTURE
CULTURE
South Africa has been famously referred to as the Rainbow Nation due to its multicultural diversity. The fascinating variety of different people, landscapes, culinary and languages offer a melting pot of intrigue and excitement.
TOURISM
TOURISM
A leading leisure and business tourism destination, South Africa is known for its beautiful scenery, value-for-money experiences ranging from beaches to wildlife and safaris, and favourable year-round weather.
As the name suggests, South Africa is located on the southernmost tip of the African continent. Endowed with a coastline that stretches 1 600 miles, vast desert plains, rich forestry and majestic mountainous terrains, South Africa’s breath-taking beauty is among the most sought after in the world.
The ocean along the East and West coasts of South Africa influences the sub-tropical and temperate climate conditions. The interior plateaus bring a cool, wet climate in the Drakensberg region, to a warm, sub-tropical climate in the northeast, and a Mediterranean climate in the south-west. These favourable climate conditions are perfect for travel enthusiasts and would be travelers alike.
With a surface area of 1,221,037 square kilometres (471,445 square miles), South Africa is bordered by Namibia to the north-west, Botswana and Zimbabwe to the north, and by Mozambique and Swaziland to the north-east and east with Lesotho landlocked in the south-east.
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PEOPLE, CULTURES & LANGUAGES
South Africa is a multilingual nation with 11 official spoken languages, along with South African Sign Language (SASL) recognized as the 12th official language. The spoken languages are English, isiZulu, isiXhosa, isiNdebele, Afrikaans, Siswati, Sepedi, Sesotho, Setswana, Tshivenda and Xitsonga.
As of 2024, South Africa’s mid-year population is estimated to have increased to 63.02 million, with females accounting for 51.0% (approximately 32.13 million) of the total population, according to a report released by Statistics South Africa.
South Africa’s rich cultural heritage is reflected in its people, who embody a strong spirit of teamwork and collaboration in the country’s socio-economic matters. This unity is deeply rooted in the philosophy of Ubuntu, which, when loosely translated, means “I am because you are.”
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INVESTMENT
Dubbed Africa’s economic powerhouse, the country’s attractive business climate, characterized by relatively low operating costs and a robust regulatory framework, makes it an appealing destination for businesses looking to expand into the African market. Monetary and fiscal policies are key areas of interest for investors, reflecting South Africa’s commitment to economic stability and growth.
As a preferred investment destination, South Africa has the largest presence of multinational companies in Africa which leverage the supportive ecosystem that houses the affluent consumer base and growing middle class. Furthermore, the Economic Reconstruction and Recovery Plan (ERRP) enhances the country’s appeal as an investment haven as it clearly articulates and outlines strategies for post-pandemic economic recovery.
The African Continental Free Trade Area (AfCFTA) officially commenced trading under the agreement on 1 January 2021.South Africa ratified the AfCFTA agreement in 2019, thus positioning it for wider access to new market opportunities under the agreement.
South Africa is an attractive location for foreign investors requiring access to the rest of the African continent as they can leverage on:
- The country’s well-developed industrial ecosystem and diversified economy, particularly its established manufacturing sector and value chains.
- A world-class physical infrastructure and extensive transport and logistics network, which is strongly integrated with other southern African countries, including advanced ICT infrastructure.
- Other competitive advantages, such as a supportive operating environment, a favorable trade regime, sophisticated and sound financial markets, and the availability of key production inputs.
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BUSINESS ENVIRONMENT
South Africa’s economic landscape is highly attractive to business investors. The country boasts one of the most advanced economies in Africa, with well-established industries in mining, finance, manufacturing, and technology. Its rich reserves of metals, including gold, platinum, and chromium, make it a global leader in the mining sector, drawing significant interest from investors worldwide. Metals consistently rank among the top export categories, highlighting South Africa’s economic significance on the global stage.
As the most advanced and diversified economy in sub-Saharan Africa, South Africa offers a unique and appealing investment climate that attracts businesses and investors from around the world. With a gross domestic product (GDP) of just over 373 billion U.S. dollars in 2024, it is not only the largest economy in sub-Saharan Africa but also the largest on the continent, surpassing Egypt and Algeria, which recorded GDPs of approximately 347.6 billion and 266.8 billion U.S. dollars, respectively.
The country is well-integrated into the regional economic framework, formalised by its membership in the Southern African Development Community (SADC). As a member of the World Trade Organization (WTO), the G20, and the BRICS association of emerging economies, the country provides a business environment conducive to growth and prosperity.
Furthermore, South Africa is the most significant ratifier of the African Continental Free Trade Area (AfCFTA), making it easier for businesses to access other African markets by using South Africa as an investment gateway.
TOURISM
One of South Africa’s most compelling attractions is its breath-taking natural scenery. From vast savannahs and dramatic coastlines to the majestic Drakensberg Mountains, the country boasts an unparalleled diversity of landscapes. South Africa is also home to some of the world’s most iconic wildlife, making it a premier destination for safari enthusiasts. The opportunity to witness the “Big Five”—lion, leopard, rhinoceros, elephant, and Cape buffalo—in their natural habitats is a unique experience that continues to draw millions of tourists each year.
Geopolitically distinctive, South Africa offers both natural and cultural diversity, supporting a globally compelling tourism proposition. Bordered by two oceans—the Atlantic and Indian—South Africa occupies just 2% of the world’s land area while hosting an impressive 10% of the world’s plant species, 7% of its reptiles, birds, and mammals, and 15% of its coastal marine species. Additionally, the country is home to approximately 850 bird species and 300 mammal species.
South Africa’s exceptional ecological richness is reflected in its nine distinct biomes, showcased across five UNESCO World Heritage Sites, 22 national parks, and hundreds of game and nature reserves.
South Africa’s heritage sites include:
- Fossil Hominid Sites of South Africa (Cradle of Humankind)
- Mapungubwe Cultural Landscape
- Richtersveld Cultural and Botanical Landscape
- Robben Island
- Cape Floral Region Protected Areas
- Vredefort Dome
- uKhahlamba Drakensberg Park
- Khomani Cultural Landscape
FOOD
One of South Africa’s unique offerings is our hearty hospitality and of course, our hearty meals. This is, without a doubt, one of the reasons South Africa is home to world-renowned chef’s, culinary excellence and the finest wine in the world.
It has been said that South Africa is a melting pot of cultures, which is evident in the vast culinary experiences. South Africa’s cuisine is a unique fusion of various external cultural influences, including Dutch, French, Malaysian and Indian flavours. Everything from Pap and Mogodu, to traditional Cape Malay Roti. Tourists visiting South Africa for the first time are always captured, hook, line and sinker.
SPORTS
South Africa is among a few countries that have participated in World Cups of all three major and arguably most popular sports – cricket, football and rugby.
The country has also hosted several major international sporting events, including the 1996 African Cup of Nations, the 2003 Cricket World Cup, and the 2007 World Twenty20 Championship. In 2010, South Africa made history as the first African nation to host the FIFA World Cup. True to its world-class infrastructure, South Africa achieved another milestone in 2023 by becoming the first African country to host the Netball World Cup.
South African athletes have consistently demonstrated excellence on the global stage, earning the nation its reputation as a powerhouse in sports. The country’s Olympic and Paralympic teams returned from the 2024 Special Olympics World Games in Paris with a remarkable collection of gold and silver medals. In 2022, Banyana Banyana secured victory in the Women’s Africa Cup of Nations (WAFCON), while the national rugby team, the Springboks, triumphed in the 2023 Rugby World Cup. This historic win made them the only rugby team to have won every World Cup final they have played in.
With an impressive collection of international trophies, South Africa stands among the most decorated sporting nations in the world. This success is a testament to the country’s exceptional level of sportsmanship and talent.
Beyond national pride, the sports industry plays a significant role in boosting tourism and the economy. Annual events such as the Comrades Marathon in Durban and the Two Oceans Marathon in Cape Town attract thousands of local and international visitors, generating revenue for accommodation, food, and other services. Additionally, investments in sports infrastructure, including upgraded stadiums, have strengthened South Africa’s ability to host international events, further driving economic growth.
