Home - Brand South Africa

South Africa’s exports to the rest of Africa are diverse and they include processed foods, refined oil, automobile components and other value-added productions. With 80% of South Africa’s exports to the rest of Africa destined to SADC, intra-Africa trade weigh in over three quarters of trade takes place within the regional trade bloc."
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EXPORTS

AN EXPORT-ORIENTED ECONOMY
Preferential access to numerous global markets.

South Africa’s well-established and diversified manufacturing sector contributed 13% to overall GDP and almost 50% to total export earnings in 2020. It employs around 1.13 million people. Innovation and R&D capabilities, along with industrial incentives are supportive of manufacturing growth.
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MANUFACTURING

VIBRANT MANUFACTURING SECTOR
Innovation and R&D capabilities.

OUR INITIATIVES

Play Your Part

Play Your Part is a nationwide initiative created to inspire, empower and celebrate active citizenship in South Africa.

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Global South Africans

A network of exceptional South Africans living abroad was formed to enlist the talent, experience, and credibility of South Africans living abroad to build a Nation Brand internationally.

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Nation Brand Master Class

Masterclass is the gateway to understanding the National Brand and what it stands for. Gain access to contextual information about the strengths, features and unique attributes of our South African Nation Brand.

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Nation Brand Forum

Aimed at rebuilding the South African Economy! The Nation Brand forum brings together diverse stakeholders from government, private business, and civil society, to constructively address the current issues and discuss interventions that will contribute to the South African Economy.

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Research

Brand South Africa research aims to develop insight and analysis into the performance of the Nation Brand from a domestic and international perspective focused on Reputation & Competitiveness.

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History

Our rich, deep, and varied cultures and complex history combine to create a rich tapestry of human experience.

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People

South Africans are resilient, innovative and diverse.

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Economy

South Africa has the most industrialised economy in Africa. It is the region’s principal manufacturing hub and a leading service destination.

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Brand South Africa welcomes the decline in the fourth quarter unemployment’s statistics

Brand South Africa welcomes the decrease in South Africa’s unemployment rate which declined by 0.4% points from 27.5% at the end of the third quarter to 27.1% for the 2018-2019 financial year end. The Quarterly Labour Force Survey states that there are 16.5 million employed people and 6.1 million unemployed people between the ages of […]

State of the Nation address by President Cyril Ramaphosa

7 FEBRUARY 2019 PARLIAMENT Speaker of the National Assembly, Ms Baleka Mbete, Chairperson of the National Council of Provinces, Ms Thandi Modise, Deputy Speaker of the National Assembly and Deputy Chairperson of the NCOP, Chief Justice Mogoeng Mogoeng and esteemed members of the judiciary, Former President, Mr Thabo Mbeki, Former President, Mr […]

Cape Town comes out tops as the fittest city

An active nation is a healthy nation! Findings from the Discovery Health’s latest Fittest City Index have indicated the fitness habits of South Africans according to their geo-location. Clients’ physical activities were tracked through the Discovery Vitality app that recorded data of over half a million members in Cape Town, Durban, Port Elizabeth, Pretoria, Johannesburg […]

Klaasen, Butorac claim title in Memphis

South African tennis star Raven Klaasen continued his outstanding start to 2014 when he and partner Eric Butorac teamed up to capture the doubles title at the US National Indoor Tennis Championships in the USA on Sunday.

To move forward, ‘we must acknowledge apartheid’s legacy’

For South Africa to move forward, it is important to acknowledge that the legacy of apartheid is the cause of the structural challenges that the country is now facing, President Jacob Zuma told a business briefing in Cape Town on Friday.

South Africa ‘to get back on jobs, growth track’

While South Africa, along with many emerging economies, has suffered the effects of economic uncertainty among developed countries, measures have been put in place to ensure that the economy grows and creates more jobs, says President Jacob Zuma.

Watch the State of the Nation Address 2014

Watch the video stream of South African President Jacob Zuma's 2014 State of the Nation Address at the opening of parliament in Cape Town on Thursday 13 February.

INVEST IN SOUTH AFRICA

Automotive and Components

In February 2021, Ford Motor Company announced an investment of over $1 billion in its South African manufacturing operations – marking the biggest investment in Ford’s 98-year history in South Africa. “We want to prove that the quality of what we produce in South Africa can hold its own with the rest of the world” – Ockert Berry, VP of Operations, Ford.

To grow with South Africa, visit
www.brandsouthafrica.com/InvestSA

Ford Believes in South Africa since 1924.

Digital Economy & ICT

Netflix, the international streaming service, announced an investment of almost $60 million at the 2022 South Africa Investment Conference, into “working with South African creators and distributors to bring high-quality stories” to a global audience. Netflix has invested more than $125 million in the industry over the past 5 years.

To grow with South Africa, visit
www.brandsouthafrica.com/InvestSA

Netflix Believes in South Africa since 2016.

Healthcare & Life Science

In 2020, Aspen, the largest and internationally accredited pharmaceutical company in Africa entered into a partnership with Johnson & Johnson to produce more than 200m doses of life saving Covid-19 vaccines for the domestic and export markets in the port city of Gqeberha, formerly Port Elizabeth, in South Africa’s Eastern Cape.

To grow with South Africa, visit
www.brandsouthafrica.com/InvestSA

Johnson & Johnson Believes in South Africa since 1932.

Toyota SA explains their continued investment into South Africa

Toyota South Africa Motors CEO explains their continued investment into South Africa By Tsabeng Nthite – South Africa’s vehicle market remains the biggest in Africa, accounting for 37% of new vehicle sales on the continent. Mr Andrew Kirby, President and CEO of Toyota South Africa Motors attributes this to the direction that the South African government […]

Investment incentives available in South Africa

South Africa offers various attractive investment incentives, targeted at specific sectors or types of business activities. Government assistance The Department of Trade and Industry (the dti) has a number of incentive schemes ranging from tax allowances to support in the automotive sector, from helping innovation and technology companies to film and television production. 12I Tax […]

De Beers invests $2bn in new SA mine

Anglo-American diamond unit De Beers has begun construction of a new underground mine in South Africa. The $2-billion investment will see the creation of the country's largest diamond mine, supporting over 8 000 jobs directly and a further 5 000 jobs through the supply chain.

Brand South Africa