Brand South Africa

Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness. As the official custodian of the Nation Brand, we aim to build pride and patriotism among South Africans, to contribute to social cohesion and Nation Brand ambassadorship.
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South Africa’s exports to the rest of Africa are diverse and they include processed foods, refined oil, automobile components and other value-added productions. With 80% of South Africa’s exports to the rest of Africa destined to SADC, intra-Africa trade weigh in over three quarters of trade takes place within the regional trade bloc."
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South Africa’s well-established and diversified manufacturing sector contributed 13% to overall GDP and almost 50% to total export earnings in 2020. It employs around 1.13 million people. Innovation and R&D capabilities, along with industrial incentives are supportive of manufacturing growth.
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