Johannesburg, Sunday 17 May 2015 – Brand South Africa has learnt with sadness of the passing of former Chairperson Ms Anitha Soni earlier today.
Reflecting on the tenure of Ms Soni from 2009-2012, Brand South Africa’s Chairman Ms Chichi Maponya said, “Today South Africa has lost a passionate and committed Brand Ambassador. Ms Soni was a patriot in the true sense of the word, she used her innate skills and ability to serve our country.”
“Under her leadership as Chair of the Board, Ms Soni led the rebranding of the then-International Marketing Council (IMC) to Brand South Africa. It was also during her tenure that Brand South Africa began to focus on the domestic market as well as the international. This was based on the understanding that a successful nation brand is built by citizens of the country, from the inside out.”
“Today we express our appreciation to Ms Soni for her active role in branding South Africa a country that Inspires New Ways. We express our deepest condolences to the family, loved ones and colleagues of Ms Soni. We share in your mourning and pray that in time, the pain and sadness that you are now experiencing, will pass,” concluded Ms Maponya.
Notes to the Editor
About Brand South Africa
Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.
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