Brand South Africa to continue with WEF Africa programme


    Johannesburg, Tuesday 6 May 2014 – Brand South Africa wishes to clarify an article in Business Day regarding the World Economic Forum Africa (WEF Africa) meeting to be held from 7 to 9 May in Abuja, Nigeria.

    It is regrettable that the article published today by the newspaper does not quote the correspondence to stakeholders in its entirety, nor does it mention that the correspondence referred only to Brand South Africa staff who, while not accredited to attend the WEF Africa meeting, were scheduled to travel to Abuja to manage the country’s communication programme.

    A strong South African contingent accredited to attend the WEF Africa meeting will still travel to Abuja.

    Due to being non-accredited support staff and being accommodated outside of the secured zone, the Brand South Africa team would not receive the courtesies being provided to accredited WEF Africa delegates.

    Brand South Africa will, however, continue with its planned programme for WEF Africa, including the Brand South Africa Dialogue that will be hosted in partnership with CNBC Africa on 7 May.

    Brand South Africa reiterates its commitment to ensuring Team South Africa receives the highest level of support during the forum.


    Note to Editors

    About Brand South Africa

    Brand South Africa is the official marketing agency of South Africa with a mandate to build the country’s brand reputation, helping to improve its global competitiveness. It also aims to build pride and patriotism among South Africans, contributing to social cohesion and nation brand ambassadorship.

    About Play Your Part

    Play Your Part is a nationwide campaign created to inspire, empower and celebrate active citizenship in South Africa.  It aims to lift the spirit of our nation by inspiring all South Africans to contribute to positive change, become involved and start doing. A nation of people who care deeply for one another and the environment in which they live is good for everyone.

    Play Your Part is aimed at all South Africans – from corporates and individuals, NGOs and government, churches and schools, from the young to the not-so-young.  It aims to encourage South Africans to use some of their time, money, skills or goods to contribute to a better future for all.

    There are numerous opportunities for each and every South African to make a positive difference in the communities in which they live and operate. Play Your Part encourages them to act on these opportunities, whether big or small. The campaign is driven by the Brand South Africa.


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    For more information or to set up interviews, please contact:

    Sandisiwe Gugushe
    Public Relations International: Brand South Africa

    Tel: +27 11 483 0122 Mobile: +27 (0) 73 126 9128