Play your part and celebrate Freedom Fridays


Johannesburg, Thursday 13 February 2014 –Brand South Africa encourages all South Africans to celebrate Freedom Fridays as part of the countdown to the 20 years of freedom commemorations, at Eastgate Mall on Friday 14 February 2014.

Freedom Fridays is jointly hosted by Lead SA, in partnership with Brand South Africa, Proudly SA, the Department of Arts and Culture and the Government Communication and Information System aimed at encouraging South Africans to celebrate our freedom and democracy.

Brand South Africa CEO Miller Matola said, “I urge you all to play your part and show your love for our country by celebrating Freedom Fridays.  Please participate in the event at Eastgate Mall on Friday 14 February 2014. If you cannot be with us, do something that shows your South Africanness.”

South Africans can also share thoughts, memories and pictures of freedom, through the 20 years of freedom

South Africans are also invited to visit interactive experiential zones in malls nationwide (see the list below) as well as at OR Tambo International Airport and share their personal stories of what freedom and democracy means to them.

The experiential zones in malls include an Express your Freedom location where South Africans can write on graffiti boards, a collection of which will be on display during the official ceremony marking the anniversary of our freedom, on 27th April 2014.

Media are invited to attend as follows:

Freedom Friday 14 February 2014, Eastgate Mall

Entrance 9 Mantovanis Restaurant, Food Court

13:00 Arrivals and registration

13:15 Welcome Address: Sibusiso Xaba, Director General Department of Arts and Culture

Message of Support: Catherine Constantinides, LEAD SA Executive

Message of Support: Leslie Sedibe, CEO Proudly South Africa

13:30 GB Collective

13:50 Unknown Virus

14:15 Close and Media Q&A

Handout of SA Flags by the DAC

Handout of Roses by Proudly SA


Malls with interactive experiential zones

  • Maponya Mall (Soweto, Gauteng)
  • Sandton City (Sandton, Gauteng)
  • Eastgate Mall (Bedfordview, Gauteng)
  • Northgate Shopping Centre, Randburg, Gauteng
  • Menlyn Shopping Centre, Pretoria
  • Liberty Midlands (Pietermaritzburg, Kwazulu Natal)
  • Pavillion (Westville, Kwazulu Natal)
  • Liberty Promenade (Mitchells Plain, Western Cape)
  • Mimosa (Bloemfontein, Free State)
  • Greenacres (Port Elizabeth, Eastern Cape)
  • Hemmingways (East London, Eastern Cape)
  • Mall of the North (Polokwane, Limpopo)
  • Modi Mall (Modimolle, Limpopo)
  • Blue Route Mall (Cape Town, Western Cape)
  • OR Tambo International arrivals


Media RSVP

Name           : Fikile Makhoba

Email            :

Mobile          : 082 404 4856

Name           : Patience Mogomotsi

Email            :


Note to editors

More information about 20 years of freedom please visit

Twitter: @20_yof


About Brand South Africa

Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness abroad. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.

Further resources from Brand South Africa

Media are invited to visit for further resources which can be reproduced without any copyright infringement.  Kindly attribute to Brand South Africa.

Follow Brand South Africa @Brand_SA
Tell us how you Play Your Part


For more information or to set up interviews, please contact:

Fikile Makhoba


Mobile: 071 155 9192