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“We are a people who are proudly defined by Ubuntu, diversity, innovation and creativity. It was the South African ‘can do’ attitude and commitment that was at the heart of the World Cup success. There is no turning back, as we continue to define and showcase who we are as a nation to the world. Our ‘South Africanness’ opens up a lifetime of possibilities for us all.” – Miller Matola, CEO: Brand South Africa

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