Eight of the taxis are in the traditional black of the London cab, and two are in the bright blue of the South African sky.
All have the flag and Alive with Possibility logo on their roofs, providing an unusual sight for office-workers and commuters on the upper-level of double-decker buses. Other slogans – along the doors of the taxis – highlight the achievements of the South African economy and South Africa’s huge potential as an investment destination.
Slogans along the sides of the taxis promote South Africa as a tourist destination and highlight the achievements of the economy and the country’s huge potential as an investment destination.
The taxis will go about their daily business over the next 12 months as mobile brand ambassadors for South Africa, distributing brochures on the country and its achievements and engaging the public and tourists in conversation about South Africa.
