Already the Organisation for Economic Co-operation and Development predicts that Africa’s economic growth this year will reach 5.8%; a real increase on last year’s 5%. It’s expected that the substantial spin-offs arising from an African hosted 2010 World Cup will help to spur this growth even further, creating a better continent for us all to live in.
Between now and 2010, we at the International Marketing Council of South Africa will be vigorously marketing South Africa to the world. But we are fully aware that while 2010 may be hosted by us, it is essentially an African event.
We particularly give our support to the five African countries on whose shoulders the hopes of Africa will be carried at the 2006 World Cup. To Angola, Cote d’Ivoire, Ghana, Togo and Tunisia – all of us on the continent will be watching your progress with excitement and hope that when South Africa hosts the 2010 event one of you will be the defending champion.
Go well and bring the World Cup back to Africa!
ENDS
Issued by: Meropa Communications
On behalf of: The International Marketing Council of South Africa (IMC)
Tumelo Kumalo (011) 483 0122 tumelok@imc.org.za
