Speakers Profiles

As custodians of Brand South Africa, The International Marketing Council of South Africa will be hosting a one-day conference in collaboration with the 2010 National Communication Partnership Task Team in Johannesburg on 15 August 2006. The conference will boast a list of top line speakers, including:

• • Wolfgang Grulke – Author and Futurist, CEO – FutureWorld International Limited
  • Terry Behan – CEO of The Fearless Executive
  • Yvonne Johnston – CEO International Marketing Council of South Africa
  • Danny Jordaan – CEO 2010 local organising committee
  • Joel Netshitenzhe – Head of Policy Co-ordination and Advisory Services (PCAS) Social Sector – The Presidency
  • Jack Trout – President, Trout & Partners, Ltd.

Wolfgang Grulke

– Author and Futurist; CEO – FutureWorld International Limited

A former IBM executive, Wolfgang worked internationally with IBM for more than 25 years and was awarded the prestigious IBM Outstanding Innovation Award. He was founder and CEO of the Business Futures Group and started FutureWorld as an informal business network in 1987. Since that time he has been instrumental in helping major corporations and venture capital firms position themselves for the new world economy. He has addressed audiences in more than 20 countries, in person, on radio and on television. His article In Search of Simplicity won the NACCA award for the best business article of the year and From Value Chain to Marketspace was awarded the AFSM International Writing Award for Professional Writers and Consultants in Boston. Wolfgang is a Fellow of the Centre for Management Development at the London Business School and teaches regularly on a number of programmes including the School’s flagship Senior Executive Programme (SEP).

His best-selling book Ten Lessons from the Future was published internationally in December 2000 and is now also available in Spanish and Chinese. His new book Lessons in Radical Innovation: Out-of-the-box straight to the bottom line was published by Financial Times/Prentice Hall world-wide in April 2002 and in the USA in January 2003. A South African edition of the book is also available, Lessons in Radical Innovation: South Africans leading the world.

Terry Behan

– CEO of The Fearless Executive

Terry Behan is CEO of The Fearless Executive, a brand integration agency specializing in internal brand development and designing the customer experience.

Terry lived and worked in Ireland, England, Greece and Germany, before moving and settling in South Africa in 1994. He has worked extensively in both the public and private sectors in South Africa, Mozambique and East Africa.

Terry is a fellow of the African Leadership Initiative as well as a founder of The African Eagles, a youth leadership development program. He is a regular contributor in the media on the topic of brand development.

Yvonne Johnston

– CEO International Marketing Council of South Africa

Yvonne Johnston is the Chief Executive Officer of the International Marketing Council of South Africa (IMC), an organization which aims to create a positive, united image for South Africa to give the country a strategic advantage in an increasingly competitive marketplace. This it does through the promotion of Brand South Africa. Its mission – to articulate a brand for South Africa, which positions the country in order to attract tourism, trade and investment, as well as realise international relations objectives; to establish an integrated approach within government and the private sector towards the international marketing of South Africa and to build national support for Brand South Africa.

Pivotal to the success of the work of the IMC is the realization of its mission as this will help the country deal with its socio-economic issues.

• The IMC has been in existence since 2000 and in her four years at the helm of the organisation, Yvonne is credited with raising the profile of Brand South Africa to the point where it was voted amongst the Top 5 Hot Brands for 2004 by Intelligence Total Business (formerly Business 2.0), an authoritative publication which offers information on next generation business trends, processes and insights.

Another highlight was being selected as one of five finalists for the 2005 Business Woman of the Year.

She is a widely respected as a leading communications strategist and has played a major role in the training and teaching of strategic media skills in the industry and is a much sought-after public speaker locally and abroad on Brands, as well as the current mood of our nation.

Previously, she has worked in the Advertising and Marketing industry in a career spanning over 20 years as a Media Director of leading ad agencies.

For 5 years she was Group Media Director of Ogilvy and Mather. This was followed by a stint in marketing, including running her own marketing consultancy, Refreshing Marketing, specializing in experiential marketing and Marketing to Women.

She currently sits on the boards of SA Tourism, The African Hall of Fame and The Valued Citizens.

Danny Jordaan

– CEO 2010 local organising committee

Danny Jordaan is a South African sports administrator as well as a former lecturer, politician and anti-apartheid activist. He is best known for leading South Africa’s successful Football World Cup 2010 bid.

Born in Port Elizabeth, a city on the southeast coast of South Africa, Jordaan got involved in anti-apartheid activities by joining the South African Students’ Organisation (SASO) in the early 1970s. This organisation was founded by Steve Biko in order to defend the rights of black students. Later, Jordaan also became a member of the United Democratic Front and the African National Congress (ANC).

Following his studies, Jordaan became a teacher in 1974. From 1970 to 1983 he was a provincial cricket and football player. In the latter sport, he achieved professional status for a brief period. His political and sport interests soon combined and he became an activist in various organisations fighting to break down racial barriers in sport.

From 1983 to 1992 he served as the president or vice-president of various soccer boards. In 1993 he was appointed as a director of the Cape Town Olympic Bid Company.

His political career also progressed; in 1990 he was elected as the chairperson of the ANC branch in Port Elizabeth North. After the first fully inclusive South African elections in 1994, he became a member of parliament for the ANC, a position he held until 1997.

In 1997, he was elected as the chief executive officer of the South African Football Association (SAFA). He subsequently headed South Africa’s unsuccessful Football World Cup 2006 bid, gaining great respect internationally for his work. As a consequence, he also led South Africa’s Football World Cup 2010 bid, this time successfully.

Jordaan has served on the marketing and television board of FIFA since 1998. He received a special presidential award from President Nelson Mandela in 1994 as well as the presidential sport achievement award from President Thabo Mbeki in 2001. He won South Africa’s marketing person of the year award in 2000.

Jordaan has a BA Honours degree from the University of South Africa. He has delivered several papers locally and abroad and serves on the Branding and Communications working group of the IMC.

In 2004, he was voted 44th in the 100 Great South Africans.

Joel Netshitenzhe

– Head of Policy Co-ordination and Advisory Services (PCAS) Social Sector – The Presidency

Previously, CEO of the Government Communication and Information Service. Has an MSc in financial economics from the University of London.

Between 1976 and 1978 he received military training in Angola was a member of Umkhonto We Sizwe. Between 1978 and 1994 he worked for the ANC and was a member of the ANC Politico-Military.

Worked as a journalist for Radio Freedom and Mayibuye, an ANC journal, for two years. Member of the ANC negotiation team at the Codesa talks. Netshitenzhe served as deputy head of the ANC’s department of information and publicity, and was head of communication in ex-President Mandela’s office before being appointed to the Government Communications Information Systems.

Jack Trout

– President, Trout & Partners, Ltd.

Instrumental in developing the vital approach to marketing known as “positioning,” he is responsible for some of the freshest ideas to be introduced into marketing thinking in the last several decades.

Jack Trout is president of Trout & Partners, one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 13 countries. Jack Trout manages and supervises a global network of experts that apply his concepts and develop his methodology around the world. The firm has done work for AT&T, IBM, Burger King, Merrill Lynch, Xerox, Merck, Lotus, Ericsson, Tetra Pak, Repsol, Hewlett-Packard, Procter & Gamble, Southwest Airlines and other Fortune 500 companies.

Jack Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.

With Al Ries he co-authored the industry classic, Positioning: The Battle for Your Mind, which was published in 1980. In 1985 he and Al Ries wrote a second best-selling book entitled Marketing Warfare. Positioning and Marketing Warfare are now published in 14 languages. In 1988 Bottom-Up-Marketing was published. In 1993 their book, The 22 Immutable Laws of Marketing became the marketing bible. It outlined the basic reasons why marketing programs succeed or fail in the competitive nineties. Jack Trout closed the circle with the sequel to Positioning in 1995. Entitled The New Positioning it takes the world’s No. 1 business strategy to a new level. It became a Business Week best seller and has already been translated into 16 languages. This was followed by The Power of Simplicity – A Management Guide To Cutting Through the Nonsense And Doing Things Right. Then it was Differentiate or Die – Survival in Our Era of Killer Competitionwhich presented the keys to survival in a killer global economy. This has also become a best seller.

His latest books are entitled Big Brands Big Trouble and The Genie’s Wisdom. They explain why the marketing process is so important for senior management to learn and practice.

This conference is being hosted in collaboration with the 2010 National Communications Task Team.