Play Your Part, along with GEM Project and Miss Earth South Africa, will be in Diepsloot to clean-up Akani Primary School. (Images: Akani Foundation)
Brand South Africa’s active citizenship programme, Play Your Part, has partnered with the GEM Project and Miss Earth South Africa for a clean-up campaign in Diepsloot, the densely populated township in the north of Johannesburg, this Saturday, 24 October.
The campaign will be rolled out at two schools in the impoverished township, Leap Science and Maths School and Akani Primary.
The campaign falls in line with Brand South Africa’s mandate to build pride, patriotism and a spirit of active citizenship. Its Play Your Part programme aims to encourage South Africans to use some of their time, money, skills or goods to contribute to a better future for all.
Miss Earth South Africa Carla Viktor (second from right) will also be getting her hands dirty at the clean-up at Akani Primary School. (Images: Shamin Chibba)
Aims of the collaboration with GEM and Miss Earth South Africa are to encourage citizens to clean up and recycle in their communities and to become environmentally aware.
Newly crowned Miss Earth South Africa Carla Viktor and runner up Jade Axon will be in Diepsloot getting their hands dirty while encouraging learners to take care of their environment.
GEM, the mobile rewards app that stands for Going the Extra Mile, will also partake in the event, bringing along its army of volunteers to add some sparkle to Diepsloot.
The GEM app, which was developed in conjunction with Play Your Part, rewards volunteers for their good deeds. Volunteers can choose to participate in any campaign listed in the app. Once the good deed is done, they are eligible to receive a reward via the app, termed “a GEM”, which can be converted into a number of products such as airtime, data, pre-paid electricity, or even movie tickets.
To join through the GEM app, follow these steps:
- Download GEM via USSD by dialling *120*GEM1#; or,
- Download the GEM app from App Store or Google Play.
- Sign in to see volunteering opportunities in your area.
- Select the Diepsloot clean-up taking place on Saturday, 24 October.
Details for the clean-up are as follows:
- Time: 09h00-12h00
- Venue: Leap Science and Maths School and Akani Primary School, Akani Centre, Bophelang, Diepsloot West, Extension 4 (both are on the same street)
- RSVP: Please confirm you attendance with Boitumelo Mpete on boitumelom@brandsouthafrica.com
For more information or to set up interviews, contact:
Boitumelo Mpete
Tel: +27 11 712 5007
Mobile: +27 (0) 82 358 9047
Email: boitumelom@brandsouthafrica.com
Visit: brandsouthafrica.com
