Brand South Africa congratulates South Africans for Playing their Part and voting



Johannesburg, Thursday 8 May 2014 – The Brand South Africa Board of Trustees today extended its appreciation to South Africans for coming out in their numbers, across the length and breadth of our country, to vote in the country’s fifth general election on Wednesday 7 May 2014.

Chichi Maponya, the chair of Brand South Africa, said: “A nation is built by all its citizens.  While government plays on important role in ensuring the country is governed efficiently, a nation’s democracy is built with the participation of all its citizens.  We showed the world that, after 20 years of freedom, we remain a nation that is committed to our democracy as well and voted in our numbers yesterday.  Brand South Africa expresses its appreciation and congratulates all citizens for playing their part to ensure the sustainability of our democracy.”

“Brand South Africa urges all citizens to continue to build a spirit of active citizenship that will be critical to ensuring that we all contribute to the growth and development of our country.  Each of us should take ownership of and play an active part in ensuring the successful implementation of the National Development Plan which will guide our growth and development,” concluded Ms Maponya.


Note to Editors

About Brand South Africa

Brand South Africa is the official marketing agency of South Africa with a mandate to build the country’s brand reputation, helping to improve its global competitiveness. It also aims to build pride and patriotism among South Africans, contributing to social cohesion and nation brand ambassadorship.

About Play Your Part

Play Your Part is a nationwide campaign created to inspire, empower and celebrate active citizenship in South Africa.  It aims to lift the spirit of our nation by inspiring all South Africans to contribute to positive change, become involved and start doing. A nation of people who care deeply for one another and the environment in which they live is good for everyone.

Play Your Part is aimed at all South Africans – from corporates and individuals, NGOs and government, churches and schools, from the young to the not-so-young.  It aims to encourage South Africans to use some of their time, money, skills or goods to contribute to a better future for all.

There are numerous opportunities for each and every South African to make a positive difference in the communities in which they live and operate. Play Your Part encourages them to act on these opportunities, whether big or small. The campaign is driven by Brand South Africa.


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For more information or to set up interviews, please contact:

Sandisiwe Gugushe
Public Relations International: Brand South Africa

Tel: +27 11 483 0122 Mobile: +27 (0) 73 126 9128