Play Your Part, the Brand South Africa campaign that promotes active citizenship, will be in the Northern Cape next week to open up a library in an underprivileged school.
TT Lekalake Primary School in the village of Bathlaros near Kuruman will receive the library, which was built by non-governmental organisation Shout SA. The activation comes in time for the new school year. Play Your Part aims to motivate and inspire learners by creating excitement around reading and the importance of education.
Shout SA was founded in 2007 by singer Danny K and kwaito star Kabelo Mabalane, both of whom will be in Kuruman for the library opening, to find ways of making the country safer for all. Now, the NGO is focusing on education for children.
The new Shout SA song, Smile, encourages children to get educated, and particularly to read. The campaign, centred on the song, is looking to build up to 10 libraries in schools around the country. Funds for the libraries come from the online sales of the song. So far, the NGO has garnered enough money to build three school libraries.
Watch the music video:
Smile was written by Mi Casa, Mabalane and Danny K and produced by Danny K. It features a host of top local musicians, celebrities and influencers lending their talents to the track and accompanying music video.
Brand South Africa has worked with Shout SA previously and the calibre of its artists has helped drive awareness of Play Your Part.
The activation is part of Play Your Part’s second phase of its awareness campaign, which aims to bring the programme to the attention of all South Africans. The first phase was the television series, which ran on SABC 2 in 2014. Mabalane is a Play Your Part ambassador and hosted the series.
ABOUT SHOUT SOUTH AFRICA
Shout SA is known for bringing South Africans together to play their part in moving the country forward since its launch in 2007. For the past eight years the organisation has been hard at work using the funds raised from its first two tracks, Shout and You’re the Voice, to help fight crime by donating to a variety of crime-focused NGOs and initiatives.
Smile is available as a full track download. SMS the word “Smile” to 40388 to donate R20 to get the track.
Take a look behind the scenes at the video shoot:
Join Shout SA co-founder and Play Your Part ambassador Danny K @dannykmusic for a live Twitter chat about how we can all play our part to boost education in South Africa on Wednesday 27 January at 11am. #EducateSA #PlayYourPart
Are you playing your part in transforming South Africa? If so, submit your story or video and let us know what you are doing to improve the country for all.