The Logo
| Play Your Part is Brand SA’s national initiative that encourages all South Africans to contribute to positive change. The Play Your Part logo is an encapsulation of this in one consolidated visual. The heart shaped flag embodies the prideand patriotism of all citizens which must inspire acts of volunteerism under the Play Your Part banner.
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The Chevron or Arrow Device
The Chevron device represents forward and positive brand movement. It is a signal of a clear path the nation has taken, which is a forward looking, unwavering and all inspiring path, full of possibility. It also denotes the clarity of purpose, single mindedness and focus of our nation brand.
The Fonts
Font Style Guide
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Illustrated on the right is an actual-size example of the text in an A4 portrait or A3 landscape.
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- Mundo Headlines: Mundo Sans 30 ptBody copy: Mundo Sans 13 ptURL & Tel: Mundo Sans Italic 12pt
Captions: Mundo Sans Italic 8 pt - Headlines should ideally not fill more than two lines. The body copy must be written in sentence case and ideally not fill more than four lines. The caption must always be brief, to the point and descriptive of the image used.
- If there is more body copy, for example when the copy is translated, the point sizes may be reduced. The Mundo Sans font is available to download from the Brand South Africa marketing portal.
Self-help Tools
Self-help tools ranging from marketing collateral, images and messaging are available as open files. Content is also available for reproduction at own cost to assist stakeholders and partners in their various endeavours in support of building the nation brand.
