15 August 2022 – Johannesburg, Brand South Africa welcomes Miss South Africa 2022, Ndavi Nokeri and Top Ten Finalist, Pearl Ntshehi as Play Your Part Ambassadors following the finale on Saturday, 13 August 2022.
The Miss South Africa organisation is one of Brand South Africa’s vision partners. Both organisations’ objectives have long been in alignment in that we seek to celebrate and inspire nation pride while making a meaningful impact in our very complex society.
As the official agency mandated with managing the image and reputation of the country, Brand South Africa strongly believes that citizens are at the centre of nation building and promoting social cohesion. The organisation highlights this by celebrating citizens who advocate for the betterment and prosperity of our country; and by celebrating South Africans who fly the flag high on global stages.
Established in 2011, the Play Your Part programme encourages and supports individuals and organisations who get involved and are responsible citizens that uplift their communities. It is a nationwide social movement that aims to lift the spirit of our nation by inspiring all South Africans to contribute to positive change in various areas.
Nokeri and Ntshehi join over 200 distinguished active citizens who have been recognised and endorsed as ambassadors in the promotion of the Nation Brand. The partnership with the Miss South Africa pageant provides a platform for young South African women to add their share of voice in spaces that inspire change.
The onboarding ceremony took place at Sanctuary Mandela, which is Tata Madiba’s primary place of residence, following his return from 27 years’ imprisonment. The calibre of individuals and groups that have been hosted on the premises includes an array of human rights advocates, change makers, leaders and champions for freedom and equality. This is a space for reflection and hope, inspired by the life and times of Nelson Mandela – who, as we know, was a man whose love for his country and her people inspired movements across the world.
“Brand South Africa sees the ladies as important country ambassadors and advocates of positive change. We are excited to partner with them in an endeavour to fulfil the vision of a Nation Brand that inspires its people and is admired globally come to light” says Thandi Tobias-Pokolo, Brand South Africa’s Board Chairperson.
Nokeri’s inspirational journey to attaining success as Miss South Africa is an encouraging prelude for what is still to come from her.
Ntshehi, who won the Play Your Part Ambassador Award at the Miss South Africa Finale has an inspirational story of an unwavering determination to ensure that women’s voices are heard in spaces of leadership.
Notes to the Editor
About Brand South Africa
Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.
For more information on Brand South Africa, log on to www.brandsouthafrica.com or like facebook.com/BrandSouthAfrica and follow @BrandSouthAfrica on Instagram and Brand_SA on twitter for regular updates.
About Play Your Part
Play Your Part is a nationwide programme created to inspire, empower and celebrate active citizenship in South Africa. It aims to lift the spirit of our nation by inspiring all South Africans to contribute to positive change, become involved and start doing. A nation of people who care deeply for one another and the environment in which they live is good for everyone.
Play Your Part is aimed at all South Africans – from corporates and individuals, NGOs and government, churches and schools, from the young to the not-so-young. It aims to encourage South Africans to use some of their time, money, skills or goods to contribute to a better future for all.
For more information on Play Your Part, log on to www.playyourpart.co.za or like facebook.com/PlayYourPart and follow @PlayYourPartSA on twitter for regular updates.
For enquiries, and interview requests please contact:
Mobile: +27 64 890 7414