Brand South Africa celebrates Ten Years of Play Your Part with a Spectacular Awards Ceremony


Johannesburg| 18 March 2022 – Latifah Jacobs, is the proud recipient of the first Play Your Part Award for outstanding active citizenship. Jacobs does stellar work through the Aurorah Kuilsriver CAN organisation. The announcement was made at Brand South Africa’s Play Your Part Awards in Johannesburg on 17 March 2022. Jacobs was also the winner of the Poverty Alleviation Award of the Year during the build up to the awards.

The special event was the culmination of a year long journey that Brand South Africa has been on to celebrate ten years of the Play Your Part Programme. It was hosted by Play Your Part Ambassador and LGBTIQ + activist, Thami Dish and creative artist, Lebo Mashile who kept the audience thoroughly amused and engaged.


Brand South Africa’s Chairperson of the Board, Thandi Tobias, Acting Chief Executive Officer, Sithembile Ntombela and Activations Manager, Rabia Metedad presented the awards in front of an audience of Play Your Part Ambassadors, and other stakeholders.


In addition to Latifah Jacobs winning the overall award, other category winners included:


  • Kopano Youth Club for the Youth Empowerment Award;
  • Faded Black Innovations for the Job Creation Award;
  • CIRT for the Innovator of the Award;
  • Captain Fanplastic for the Green Award;
  • Matric Live for the Excellence in Education Award;
  • My Smart City for the Social Cohesion Award;
  • I-Lead for the Women Empowerment Award;
  • com for the Nation Pride Award.

“Today is testament to just how many people are committed to creating a better future for all.  We encourage all South Africans to play an active role in building each other up to uplift communities and make a positive contribution in the country. As we join forces and put hands to the plough, our plea is that citizens, young and old will continue to fly the South African flag with pride” said Thandi Tobias, Chairperson of Brand South Africa’s Board.

The winners have been onboarded as Play Your Part Ambassadors, presented with an award and granted R 5000 for the categories wins to assist in supporting their initiatives. In addition, the overall winner was granted R 25 000.




About Brand South Africa

Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.

About Play Your Part

Play Your Part is a nationwide programme created to inspire, empower and celebrate active citizenship in South Africa.  It aims to lift the spirit of our nation by inspiring all South Africans to contribute to positive change, become involved and start doing. A nation of people who care deeply for one another and the environment in which they live is good for everyone.

Play Your Part is aimed at all South Africans – from corporates and individuals, NGOs and government, churches and schools, from the young to the not-so-young.  It aims to encourage South Africans to use some of their time, money, skills or goods to contribute to a better future for all.