Brand South Africa partnered with the South African Hockey Association to host the Hockey World League Semi Finals 2017
Brand South Africa partnered with the South African Hockey Association (SAHA) in hosting the Hockey World League Semi Finals 2017 event. The partnership is strategically utilised to influence positive reputation and image on the Nation Brand. Through this partnership, South African men’s hockey team have been formally announced as Play Your Part ambassadors.
South Africa was selected by the Federation of International Hockey (FIH) to host both the men’s and women’s legs of the Hockey World League Semi-Finals, accommodating ten of the world’s best men’s and women’s teams. The league took place at the WITS Hockey Stadium from 08 to 23 July 2017.
Charged with managing the reputation of the country as well as co-ordinating efforts that position South Africa as an investment destination of choice, Brand South Africa is simultaneously charged with working with the larger collective to build pride and patriotism among citizens of the country.
Nation building through sport, in a multi-racial society such as South Africa is a key component that remains a constant – because sports breaks down barriers and is a unifying force among all, no matter what race, creed or religion. Sport plays an important role in promoting wellness and social cohesion. We treat sport as a cross-cutting issue, with strong ties to education, health and nation building.
