Guidelines to Applying Tools



    >Stakeholder Toolkit use or Application Matrix:

    Consistent with BrandSA’s key mandate of assisting stakeholders in aligning their communications strategies with the country messaging where relevant and appropriate.

    The matrix below and application examples seek to server as a guideline on how stakeholders may or can use the various brand tools. You can be as subtle and use the Logo or Chevron only, or be big and bold by using all of the tools or brand elements provided. Whilst there are some ground rules we would like you to adhere to when using the brand and it’s various tools, we believe the toolkit will provide enough flexibility and diversity allowing creative and innovative use with your communication strategies.

      Logo Chevron Image Font
    Government: Yes Yes Yes Yes
    Business: Yes Yes Optional Optional
    Civil society: Yes Yes Optional Optional
    Influential Forums: Yes Yes Optional Optional


    Logo Positioning and use with Chevron



    Primary Chevron Application with logo



    Primary Chevron Application without logo



    Secondary Chevron Application with logo





    Secondary Chevron Application with and without logo


    Terms & Conditions

    It’s important to understand our objective with the toolkit in order for us to move the brand forward.

    • The toolkit serves to ensure that all stakeholders can maximise the impact of their communication when they independently market their offerings and/or brands globally. We therefore request that you remain within the guidelines that have been provided.
    • Do make use of the country messaging and facts that are available from BrandSA.
    • Do not alter artwork elements provided. Kindly contact BrandSA should you require any alternative elements.
    • Register online in order to access materials provided in the toolkit. Then, please share all artwork that incorporates elements of the toolkit with BrandSA