The Chevron or Arrow Device
The Chevron device represents forward and positive brand movement. It is a signal of a clear path the nation has taken, which is a forward looking, unwavering and all inspiring path, full of possibility. It also denotes the clarity of purpose, single mindedness and focus of our nation brand.
Primary Chevron
Where it is derived from.
Secondary Chevron
Where it is derived from.
The Chevron or Arrow Device Colours
THE COLOUR YELLOW: (Creativity / New Ideas)
Yellow is the color of the mind and the intellect. Yellow stimulates the logical side of the brain and mental clarity. It promotes wisdom and academic proficiency. It inspires original thinking creative communication and new ideas. Yellow shines with optimism, enlightenment, happiness, confidence, originality, creativity, wisdom and logic.
Color is a symbolic and key part of your brand visual communication and diffferentiation. Used correctly it should support and underpin your brand message.
