Brand South Africa urges national teams to fly the flag for South Africa


Johannesburg, 15 August 2013 – Brand South Africa today joined the nation in calling on South Africa’s national soccer and rugby teams to fly the nation’s flag high and proudly at the Nelson Mandela Sport and Culture Day on Saturday 17 August at the FNB Stadium in Johannesburg.

Brand South Africa CEO Miller Matola said, “We have noted that preparations for the Nelson Mandela Sport and Culture Day are already at an advanced stage with the arrival of the rival teams in South Africa.  We know when teams meet on the sports field to defend their nation’s honour, their people follow suit.  Bafana Bafana and the Springboks have all 50 million of us behind them in their pursuit of victory on the sports field.”

“On Saturday, our people and our country, will once again be on an international stage as we host the Nelson Mandela Sport and Culture Day.  We should all play our part to welcome our visitors and display our legendary friendliness and Ubuntu.  This will also be a fitting testament to the icon in whose name we play this challenge.  One of the Tata Mandela’s enduring legacies is his unwavering patriotism and commitment to a South Africa that is a winning nation.  This must inspire each of us as citizens of this great nation.”

“Sport is a great unifier of people and of nations.  We must use the opportunity of the Nelson Mandela Sport and Culture Day to celebrate our oneness as a nation while flying the flag for our country,” concluded Matola.

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About Brand South Africa
Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness abroad. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.

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