SA’s Cannes Lions winners

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30 June 2003

South African advertising agencies shone at the 2003 Cannes Lions Advertising Festival this month, scooping a total of five gold, eight silver, five bronze and three media Lions.

In all, 66 entries from 13 South African agencies were shortlisted for the prestigious Cannes lion. TBWA Hunt Lascaris was South Africa’s star performer with three golds, three silvers, one bronze and two media Lions.

“The South African advertising successes at Cannes 2003 highlights the immense creative potential of our local agencies”, said John Arnesen, general manager of the Marketing Federation of Southern Africa (MFSA).

“The outstanding accomplishment of black empowerment agency Saatchi & Saatchi, which scooped one gold and one bronze, tangibly demonstrates that the embracing of transformation principles need not translate to the sacrificing of world-class standards”, Arnesen said.

Here’s the list of South Africa’s 2003 Cannes Lions winners (click on the links to view the ads):

Film
Silver – Fresh Eye Film Productions (for Childline)
Bronze – TBWA Hunt Lascaris (for BMW)
Bronze – TBWAGAVINREDDY (for the Apartheid Museum)

Outdoor
Gold – TBWA Hunt Lascaris (for Jubilee)
Gold – Saatchi & Saatchi (for Guinness UDV)
Silver – HarrisonHuman Bates (for The Economist)
Bronze – Saatchi & Saatchi (for Guinness UDV)

Press
Gold – TBWA Hunt Lascaris (for Jubilee)
Gold – TBWA Hunt Lascaris (for Jubilee)
Silver – Lowe Bull Calvert Pace (for POWA)
Silver – Lowe Bull Calvert Pace (for Dulux)
Silver – TBWA Hunt Lascaris (for Standard Bank)
Silver – TBWA Hunt Lascaris (for Standard Bank)
Silver – TBWA Hunt Lascaris (for Standard Bank)
Bronze – Berry Bush BBDO (for News24)
Bronze – Berry Bush BBDO (for News24)

Media Lions
TBWA Hunt Lascaris (for BMW)
TBWA Hunt Lascaris (for Standard Bank)
King James (for Independent Newspapers)

Cyber
Gold – HarrisonHuman Bates (for POWA)

Direct Marketing
Silver – Ogilvyone Worldwide (for Volkswagen)

SouthAfrica.info reporter