SA start-up partners with Frommer’s


8 May 2012

South African travel technology company Tourism Radio has teamed up with global guidebook specialist Frommer’s to provide “the next generation of travel guides” that begin playing on travellers’ mobiles as they enter their location.

“Tourism Radio’s unique mobile technology seamlessly blends Frommer’s text content with Tourism Radio audio clips, which automatically play as travellers enter their location,” Tourism Radio said in a statement last month.

The initial partnership involves the release of audio and text travel guides to a number of popular travel destinations around the world, including comprehensive guides to New York, London and Paris.

The guides can be downloaded as standalone applications for Android and iPhone, or accessed through Tourism Radio’s travel application, Hummba – listed by Forbes magazine as one of the Top 20 Startups in Africa in February this year.

“Travellers will now be able to easily access an unprecedented amount of quality travel information, directly from their mobile phones,” said Tourism Radio founder and CEO Mark Allewell.

Tourism Radio’s location-based audio travel guides can be downloaded for between US$0.99 and $4.99. A selection of free, “lite” guides can also be downloaded by travellers wishing to sample the content before committing to a purchase.

Founded in Cape Town in 2005, Tourism Radio currently has offices in South Africa, New Zealand and Spain.

SAinfo reporter