Home - Brand South Africa

South Africa’s exports to the rest of Africa are diverse and they include processed foods, refined oil, automobile components and other value-added productions. With 80% of South Africa’s exports to the rest of Africa destined to SADC, intra-Africa trade weigh in over three quarters of trade takes place within the regional trade bloc."
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EXPORTS

AN EXPORT-ORIENTED ECONOMY
Preferential access to numerous global markets.

South Africa’s well-established and diversified manufacturing sector contributed 13% to overall GDP and almost 50% to total export earnings in 2020. It employs around 1.13 million people. Innovation and R&D capabilities, along with industrial incentives are supportive of manufacturing growth.
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MANUFACTURING

VIBRANT MANUFACTURING SECTOR
Innovation and R&D capabilities.

OUR INITIATIVES

Play Your Part

Play Your Part is a nationwide initiative created to inspire, empower and celebrate active citizenship in South Africa.

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Global South Africans

A network of exceptional South Africans living abroad was formed to enlist the talent, experience, and credibility of South Africans living abroad to build a Nation Brand internationally.

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Nation Brand Master Class

Masterclass is the gateway to understanding the National Brand and what it stands for. Gain access to contextual information about the strengths, features and unique attributes of our South African Nation Brand.

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Nation Brand Forum

Aimed at rebuilding the South African Economy! The Nation Brand forum brings together diverse stakeholders from government, private business, and civil society, to constructively address the current issues and discuss interventions that will contribute to the South African Economy.

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Research

Brand South Africa research aims to develop insight and analysis into the performance of the Nation Brand from a domestic and international perspective focused on Reputation & Competitiveness.

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History

Our rich, deep, and varied cultures and complex history combine to create a rich tapestry of human experience.

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People

South Africans are resilient, innovative and diverse.

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Economy

South Africa has the most industrialised economy in Africa. It is the region’s principal manufacturing hub and a leading service destination.

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Brand South Africa welcomes the decline in the fourth quarter unemployment’s statistics

Brand South Africa welcomes the decrease in South Africa’s unemployment rate which declined by 0.4% points from 27.5% at the end of the third quarter to 27.1% for the 2018-2019 financial year end. The Quarterly Labour Force Survey states that there are 16.5 million employed people and 6.1 million unemployed people between the ages of […]

State of the Nation address by President Cyril Ramaphosa

7 FEBRUARY 2019 PARLIAMENT Speaker of the National Assembly, Ms Baleka Mbete, Chairperson of the National Council of Provinces, Ms Thandi Modise, Deputy Speaker of the National Assembly and Deputy Chairperson of the NCOP, Chief Justice Mogoeng Mogoeng and esteemed members of the judiciary, Former President, Mr Thabo Mbeki, Former President, Mr […]

Cape Town comes out tops as the fittest city

An active nation is a healthy nation! Findings from the Discovery Health’s latest Fittest City Index have indicated the fitness habits of South Africans according to their geo-location. Clients’ physical activities were tracked through the Discovery Vitality app that recorded data of over half a million members in Cape Town, Durban, Port Elizabeth, Pretoria, Johannesburg […]

South African photographer exhibits at New York’s Met

The work of South African photographer Jo Ractliffe is being exhibited at the Metropolitan Museum of Art in New York City. It features three of her series of works, made over six years, tracking the aftermath of the Angolan Civil War and its relation to South Africa's Border War.

South African family opens home to refugees

A KwaZulu-Natal family has taken in 143 foreign nationals who were displaced by the xenophobic attacks in the province earlier this year after the last temporary camp set up for them was closed. The Wartnaby family is appealing for donations of household items for the refugees.

Tribute to South African theatre great

To mark the 20th anniversary of the death of legendary South African theatre-maker Barney Simon, the Baxter Theatre Centre is restaging his riveting docudrama Born in the RSA at the National Arts Festival. Still relevant today, it reminds us of our painful past.

Jobless South African man builds helicopter

Vusimuzi Mbatha saw a police helicopter during a strike on the platinum belt in North West. It inspired him and he dreamt of flying his own aircraft one day. The dream was so strong, that he built himself a helicopter out of spare parts and scrap metal.

INVEST IN SOUTH AFRICA

Clothing, Textile, Leather and Footwear

The South African clothing and textiles industry is a highly diverse and mature industry, with an important role to play as an employer in the country. The domestic Clothing, Textiles, Footwear and Leather (CTFL) manufacturing industry has a relatively high level of diversification and is supported by well-established wholesale and retail trade segments. With approximately […]

Forestry

South Africa has a well-established Forestry sector with a fully integrated value chain including pulp, paper and furniture manufacturing. Forestry and forest products contributed about $5.2 million and $1.5 billion respectively to South Africa’s economy in 2017. Across five provinces, South Africa has about 1.2m hectares of afforested land, accounting for 1% of South Africa’s […]

Mining & Mineral

Mining and mineral beneficiation plays a pivotal part in South Africa’s economy. The country’s mineral reserves are among the most valuable in the world. South Africa has the world’s largest reserves of platinum group metals (PGMs) and manganese, and some of the largest gold, diamonds, chromite ore and vanadium deposits. South Africa’s mining industry is […]

Agribusiness

Agribusiness has long been a focus area for growth and development by the South African Government. The country enjoys a well-developed and globally competitive sector which has led to the creation of a sophisticated and elaborate value chain ranging from agricultural inputs, equipment, packaging, and specialised logistics. This sector provides the opportunity for both local […]

Automotive and Components

In February 2021, Ford Motor Company announced an investment of over $1 billion in its South African manufacturing operations – marking the biggest investment in Ford’s 98-year history in South Africa. “We want to prove that the quality of what we produce in South Africa can hold its own with the rest of the world” – Ockert Berry, VP of Operations, Ford.

To grow with South Africa, visit
www.brandsouthafrica.com/InvestSA

Ford Believes in South Africa since 1924.

Digital Economy & ICT

Netflix, the international streaming service, announced an investment of almost $60 million at the 2022 South Africa Investment Conference, into “working with South African creators and distributors to bring high-quality stories” to a global audience. Netflix has invested more than $125 million in the industry over the past 5 years.

To grow with South Africa, visit
www.brandsouthafrica.com/InvestSA

Netflix Believes in South Africa since 2016.

Healthcare & Life Science

In 2020, Aspen, the largest and internationally accredited pharmaceutical company in Africa entered into a partnership with Johnson & Johnson to produce more than 200m doses of life saving Covid-19 vaccines for the domestic and export markets in the port city of Gqeberha, formerly Port Elizabeth, in South Africa’s Eastern Cape.

To grow with South Africa, visit
www.brandsouthafrica.com/InvestSA

Johnson & Johnson Believes in South Africa since 1932.

Toyota SA explains their continued investment into South Africa

Toyota South Africa Motors CEO explains their continued investment into South Africa By Tsabeng Nthite – South Africa’s vehicle market remains the biggest in Africa, accounting for 37% of new vehicle sales on the continent. Mr Andrew Kirby, President and CEO of Toyota South Africa Motors attributes this to the direction that the South African government […]

Investment incentives available in South Africa

South Africa offers various attractive investment incentives, targeted at specific sectors or types of business activities. Government assistance The Department of Trade and Industry (the dti) has a number of incentive schemes ranging from tax allowances to support in the automotive sector, from helping innovation and technology companies to film and television production. 12I Tax […]

South Africa invests in land rehabilitation

The Department of Environmental Affairs has bankrolled a multimillion-rand land rehabilitation project in Nquthu in KwaZulu-Natal. This project focuses on protection of grasslands and combats desertification. It also employs nearly 200 people in the rural area.