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South Africa is the most diversified economy on the continent, making it a preferred destination for multinational investors in Africa, with more than 180 Fortune Global 500 companies having a footprint in the country.
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Africa's leading investment destination

South Africa has been famously referred to as the Rainbow Nation due to its multicultural diversity. The fascinating variety of different people, landscapes, culinary and languages offer a melting pot of intrigue and excitement.
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A country with a rich and diverse culture

A leading leisure and business tourism destination, South Africa is known for its beautiful scenery, value-for-money experiences ranging from beaches to wildlife and safaris, and favourable year-round weather.
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A Top Tourism Destination

OUR INITIATIVES

GLOBAL REPUTATION STUDY

As part of Brand South Africa’s mandate to monitor and enhance South Africa’s Nation Brand Reputation, in collaboration with government, the business sector, and civil society, the organisation conducts global research to assess the country’s reputation and competitiveness in key strategic markets.

Nation Brand Master Class

Masterclass is the gateway to understanding the National Brand and what it stands for. Gain access to contextual information about the strengths, features and unique attributes of our South African Nation Brand.

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Global South Africans

A network of exceptional South Africans living abroad was formed to enlist the talent, experience, and credibility of South Africans living abroad to build a Nation Brand internationally.

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GLOBAL REPUTATON STUDY

NATIONAL BRAND MASTERCLASS

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GLOBAL SOUTH AFRICANS

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A modern office building with curved glass facades reflects the sky and surroundings, situated in the Johannesburg central business district. The structure is encircled by trees and a road, all set against an overcast sky.

Investment

Culture

Tourism

THIS IS
WHY WE
MATTER…

The interest in our multi-sector economy is fueled by a targeted investment pipeline of over $62 billion as set by the President of the country during the first ever investment conference in 2018. Read more about Investing in SA…click here

Clothing, Textile, Leather and Footwear

The South African clothing and textiles industry is a highly diverse and mature industry, with an important role to play as an employer in the country. The domestic Clothing, Textiles, Footwear and Leather (CTFL) manufacturing industry has a relatively high level of diversification and is supported by well-established wholesale and retail trade segments. With approximately […]

Forestry

South Africa has a well-established Forestry sector with a fully integrated value chain including pulp, paper and furniture manufacturing. Forestry and forest products contributed about $5.2 million and $1.5 billion respectively to South Africa’s economy in 2017. Across five provinces, South Africa has about 1.2m hectares of afforested land, accounting for 1% of South Africa’s […]

Mining & Mineral

Mining and mineral beneficiation plays a pivotal part in South Africa’s economy. The country’s mineral reserves are among the most valuable in the world. South Africa has the world’s largest reserves of platinum group metals (PGMs) and manganese, and some of the largest gold, diamonds, chromite ore and vanadium deposits. South Africa’s mining industry is […]

Agribusiness

Agribusiness has long been a focus area for growth and development by the South African Government. The country enjoys a well-developed and globally competitive sector which has led to the creation of a sophisticated and elaborate value chain ranging from agricultural inputs, equipment, packaging, and specialised logistics. This sector provides the opportunity for both local […]

Automotive and Components

In February 2021, Ford Motor Company announced an investment of over $1 billion in its South African manufacturing operations – marking the biggest investment in Ford’s 98-year history in South Africa. “We want to prove that the quality of what we produce in South Africa can hold its own with the rest of the world” – Ockert Berry, VP of Operations, Ford.

To grow with South Africa, visit
www.brandsouthafrica.com/InvestSA

Ford Believes in South Africa since 1924.

Digital Economy & ICT

Netflix, the international streaming service, announced an investment of almost $60 million at the 2022 South Africa Investment Conference, into “working with South African creators and distributors to bring high-quality stories” to a global audience. Netflix has invested more than $125 million in the industry over the past 5 years.

To grow with South Africa, visit
www.brandsouthafrica.com/InvestSA

Netflix Believes in South Africa since 2016.

Healthcare & Life Science

In 2020, Aspen, the largest and internationally accredited pharmaceutical company in Africa entered into a partnership with Johnson & Johnson to produce more than 200m doses of life saving Covid-19 vaccines for the domestic and export markets in the port city of Gqeberha, formerly Port Elizabeth, in South Africa’s Eastern Cape.

To grow with South Africa, visit
www.brandsouthafrica.com/InvestSA

Johnson & Johnson Believes in South Africa since 1932.

Toyota SA explains their continued investment into South Africa

Toyota South Africa Motors CEO explains their continued investment into South Africa By Tsabeng Nthite – South Africa’s vehicle market remains the biggest in Africa, accounting for 37% of new vehicle sales on the continent. Mr Andrew Kirby, President and CEO of Toyota South Africa Motors attributes this to the direction that the South African government […]

South Africa invests in land rehabilitation

The Department of Environmental Affairs has bankrolled a multimillion-rand land rehabilitation project in Nquthu in KwaZulu-Natal. This project focuses on protection of grasslands and combats desertification. It also employs nearly 200 people in the rural area.

A billion dollars to invest in Africa

TPG Growth and Satya Capital are looking for entrepreneurial partnerships north of the Limpopo River that could benefit South African businesses. Their investment partnership will invest in growth stage companies and the next generation of entrepreneurs across the continent.

LATEST NEWS

SOUTH AFRICA WELCOMES UKRAINE: A NEW CHAPTER IN GLOBAL DIPLOMACY AND PARTNERSHIP

In a historic moment of diplomacy and renewal, South Africa welcomed Ukrainian President Volodymyr Zelenskyy to the Union Buildings in Pretoria on 24 April 2025, the first-ever official visit by a Ukrainian Head of State to the country. The visit, hosted by President Cyril Ramaphosa, signals a promising new chapter in South Africa-Ukraine relations and […]

Brick by BRICS: South Africa’s Women in Agriculture constructed a R9.42 Billion Deal

by Nokuthula Dhlamini Women-owned agribusinesses in South Africa set a powerful example of inclusive economic growth, clinching a staggering R9.42 billion in trade, investment and partnership value at the 2025 BRICS+ Agriculture Trade and Investment Summit. The Summit, hosted under the theme of the BRICS Women’s Business Alliance (WBA), served as a reminder of […]

STRENGTHENING PARTNERSHIPS AMID TARIFF TENSIONS: SA–EU SUMMIT INVESTMENT AND TRADE STRATEGIES

By Lethabo Mkhize The recent South Africa–European Union (SA–EU) Summit (13 March 2025) in Cape Town marked a significant milestone in bilateral relations, with the EU unveiling a €4.7 billion investment package aimed at bolstering South Africa’s strategic sectors. This initiative, part of the EU’s Global Gateway strategy, focuses on supporting South Africa’s transition […]

South Africa’s Global Influence: Leadership Beyond Borders

As the first African nation to preside over the G20, South Africa is stepping onto the world stage with confidence and purpose. Guided by the principles of Solidarity, Equality, and Sustainable Development, the country is driving transformative discussions that shape both continental and global progress. The resilience of the country’s economy is not in […]

America’s Ford Motor Company’s Legacy and Continued Investment in South Africa

By Kagiso Bonoko Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. Founded by Henry Ford and incorporated on June 16, 1903, Ford has played a pivotal role in shaping South Africa’s automotive industry. Marking over 100 years of commitment to local manufacturing, job creation, […]

Gauteng Secures R312.5-Billion Investment Pledges, Surpassing Targets at the Gauteng Investment Conference

By Kagiso Bonoko At the recent Gauteng Investment Conference held on April 3, Gauteng Finance and Economic Development MEC, Lebogang Maile, announced that the province had exceeded its initial investment pledge target. The 2025 Gauteng Investment Conference has made a remarkable achievement, surpassing its initial investment pledge target by securing R312.5 billion in commitments — […]

South Africa’s Resilient Nation Brand in a Global Context

By Lethabo Mkhize At a time when the world is navigating economic recovery, rising inequality, and shifts in geopolitical dynamics, South Africa presents a hopeful and human-centred story—one that reflects resilience, talent, and an eagerness to engage globally. The 2024/25 State of the Nation Report, unveiled at Johannesburg’s historic Constitution Hill, highlighted how ordinary […]

Powering Progress: Pele Energy Group’s Commitment to Scaling Renewable Impact in South Africa

In a bold move that underscores both confidence and commitment to South Africa’s clean energy transition, Pele Energy Group (PEG), earlier this year, secured a R575 million investment backed by Nedbank and Norfund, the Norwegian Climate Investment Fund. More than just capital, this is a powerful endorsement of PEG’s vision to lead the country—and continent—toward […]

Border Management Authority commemorates two-year anniversary with a colloquium on migration and border security

By Kagiso Bonoko For many, April 1st is marked as April Fools’ Day, but for the Border Management Authority (BMA) of South Africa, it’s a day of significance, as it commemorates the institution’s establishment. This year, the BMA celebrates its second anniversary since its inception in 2023. To mark this important milestone, the BMA […]

SOUTH AFRICAN DESIGNERS TAKE TO THE WORLD STAGE AT SHANGHAI FASHION WEEK

The global gaze shifts to Shanghai Fashion Week (SHFW), where South Africa’s creative prowess takes center stage. Talent, innovation, and cultural storytelling define this moment as Brand South Africa, in collaboration with Development Reimagined (DR) and the South African Consulate in Shanghai, presents a showcase that is both artistic and economic. Beyond the runway, […]

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