Home - Brand South Africa

South Africa is the most diversified economy on the continent, making it a preferred destination for multinational investors in Africa, with more than 180 Fortune Global 500 companies having a footprint in the country.
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Africa's leading investment destination

South Africa has been famously referred to as the Rainbow Nation due to its multicultural diversity. The fascinating variety of different people, landscapes, culinary and languages offer a melting pot of intrigue and excitement.
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A country with a rich and diverse culture

A leading leisure and business tourism destination, South Africa is known for its beautiful scenery, value-for-money experiences ranging from beaches to wildlife and safaris, and favourable year-round weather.
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A Top Tourism Destination

OUR INITIATIVES

GLOBAL REPUTATION STUDY

As part of Brand South Africa’s mandate to monitor and enhance South Africa’s Nation Brand Reputation, in collaboration with government, the business sector, and civil society, the organisation conducts global research to assess the country’s reputation and competitiveness in key strategic markets.

Nation Brand Master Class

Masterclass is the gateway to understanding the National Brand and what it stands for. Gain access to contextual information about the strengths, features and unique attributes of our South African Nation Brand.

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Global South Africans

A network of exceptional South Africans living abroad was formed to enlist the talent, experience, and credibility of South Africans living abroad to build a Nation Brand internationally.

Join the network

Investment

Culture

Tourism

THIS IS
WHY WE
MATTER…

The interest in our multi-sector economy is fueled by a targeted investment pipeline of over $62 billion as set by the President of the country during the first ever investment conference in 2018. Read more about Investing in SA…click here

Clothing, Textile, Leather and Footwear

The South African clothing and textiles industry is a highly diverse and mature industry, with an important role to play as an employer in the country. The domestic Clothing, Textiles, Footwear and Leather (CTFL) manufacturing industry has a relatively high level of diversification and is supported by well-established wholesale and retail trade segments. With approximately […]

Forestry

South Africa has a well-established Forestry sector with a fully integrated value chain including pulp, paper and furniture manufacturing. Forestry and forest products contributed about $5.2 million and $1.5 billion respectively to South Africa’s economy in 2017. Across five provinces, South Africa has about 1.2m hectares of afforested land, accounting for 1% of South Africa’s […]

Mining & Mineral

Mining and mineral beneficiation plays a pivotal part in South Africa’s economy. The country’s mineral reserves are among the most valuable in the world. South Africa has the world’s largest reserves of platinum group metals (PGMs) and manganese, and some of the largest gold, diamonds, chromite ore and vanadium deposits. South Africa’s mining industry is […]

Agribusiness

Agribusiness has long been a focus area for growth and development by the South African Government. The country enjoys a well-developed and globally competitive sector which has led to the creation of a sophisticated and elaborate value chain ranging from agricultural inputs, equipment, packaging, and specialised logistics. This sector provides the opportunity for both local […]

Automotive and Components

In February 2021, Ford Motor Company announced an investment of over $1 billion in its South African manufacturing operations – marking the biggest investment in Ford’s 98-year history in South Africa. “We want to prove that the quality of what we produce in South Africa can hold its own with the rest of the world” – Ockert Berry, VP of Operations, Ford.

To grow with South Africa, visit
www.brandsouthafrica.com/InvestSA

Ford Believes in South Africa since 1924.

Digital Economy & ICT

Netflix, the international streaming service, announced an investment of almost $60 million at the 2022 South Africa Investment Conference, into “working with South African creators and distributors to bring high-quality stories” to a global audience. Netflix has invested more than $125 million in the industry over the past 5 years.

To grow with South Africa, visit
www.brandsouthafrica.com/InvestSA

Netflix Believes in South Africa since 2016.

Healthcare & Life Science

In 2020, Aspen, the largest and internationally accredited pharmaceutical company in Africa entered into a partnership with Johnson & Johnson to produce more than 200m doses of life saving Covid-19 vaccines for the domestic and export markets in the port city of Gqeberha, formerly Port Elizabeth, in South Africa’s Eastern Cape.

To grow with South Africa, visit
www.brandsouthafrica.com/InvestSA

Johnson & Johnson Believes in South Africa since 1932.

Toyota SA explains their continued investment into South Africa

Toyota South Africa Motors CEO explains their continued investment into South Africa By Tsabeng Nthite – South Africa’s vehicle market remains the biggest in Africa, accounting for 37% of new vehicle sales on the continent. Mr Andrew Kirby, President and CEO of Toyota South Africa Motors attributes this to the direction that the South African government […]

South Africa invests in land rehabilitation

The Department of Environmental Affairs has bankrolled a multimillion-rand land rehabilitation project in Nquthu in KwaZulu-Natal. This project focuses on protection of grasslands and combats desertification. It also employs nearly 200 people in the rural area.

A billion dollars to invest in Africa

TPG Growth and Satya Capital are looking for entrepreneurial partnerships north of the Limpopo River that could benefit South African businesses. Their investment partnership will invest in growth stage companies and the next generation of entrepreneurs across the continent.

LATEST NEWS

The College of Africa’s bursary scheme bears fruit

By Kagiso Bonoko Brand South Africa’s strategic partnerships include the promotion of education in South Africa to fight poverty and inequality. For this reason, Brand South Africa, through its Play Your Part programme partnered with the College of Africa (CoA) to promote access to education among the disadvantaged youth. The College of Africa […]

South Africa’s dynamic designs and exquisite patterns dominate at the London and New York Fashion Weeks’ Collections

By Kagiso Bonoko As South Africa celebrated Heritage month, it was a perfect reminder of how diverse the country is in terms of culture, fashion, language and food. Brand South Africa’s mandate is centred on building pride, patriotism, and active citizenship for the actualisation of social cohesion. Collaborations with icons such as Fashion Designer […]

[WIN] TROVE Fitness Fest 2024

Bring a friend and get your fitness on! Stand a chance to win one of 5 sets of double tickets to the 2024 Trove Fitness Fest (SPRING EDITION) taking place on 12 October 2024 at Inanda Country Base in Kyalami, Johannesburg. *Terms & Conditions Apply

TROVE Wellness Fitness Festival Terms and Conditions 2024

Prizes – participants stand a chance to win one set of double tickets (x2 tickets) to the TROVE Wellness Fitness Festival in Johannesburg. Tickets are valued at R350 each. This promotion is open to all South African residents aged 18 years and older. This online promotion runs from 4 – 9 October 2024. Competition entry […]

Casual Day has come and gone, but the spirit of inclusivity continues

Approximately 17% of the South African population is living with some form of disability, of which 6.6 million are youth and 86% of them remain unemployed. Many still face barriers to meaningful employment, equal treatment and access to basic resources, making initiatives like Casual Day vital. Since the inception of the Casual Day campaign in […]

YouRSA Platform Paves the Way for Showcasing South African Arts and Culture on a Global Stage

YouRSA is a groundbreaking platform that aims to showcase South African arts and culture on a global scale. [Johannesburg, South Africa, 02 September 2024] – VMCO Advisory, an advisory firm in Public Affairs, cultural diplomacy and events management, is proud to announce the launch of YouRSA – a new platform dedicated to promoting South […]

Celebrating South African Women in Sports

By Kagiso Bonoko Brand South Africa partnered with the Momentum gsport Awards to celebrate the prestigious achievements of women in sports. This is a pinnacle event on South Africa’s sporting calendar, dedicated to honouring, recognising, and elevating the profile of women in sports. The on-going partnership highlights Brand South Africa’s commitment to amplifying the […]

Improved Visa Regulations will boost Investment and Tourism

In his first official act as the new Minister of Home Affairs within the government of National Unity (GNU), Dr Leon Schreiber extended the temporary concession for foreign nationals who are currently awaiting the outcome of visa, waiver, and appeal applications. According to the Department of Home Affairs, this extension safeguards applicants – including […]

Kyle Weatherman to Pilot Brand South Africa No. 91 at Atlanta Motor Speedway

3 September 2024 – Lake Wales, Florida | Following NASCAR’s announcement to expand the 2025 schedule internationally, and with the NASCAR Cup and Xfinity Series going to Mexico City, Brand South Africa is proud to partner with DGM Racing as a vibrant, international supporter of the team’s No. 91 at Atlanta Motor Speedway. DGM […]

Toyota South Africa and Ogihara South Africa’s joint venture investment to boost automotive industry

By Kagiso Bonoko South Africa continues to be the most preferred location for multinational investors in Africa. This is made more evident by the continued investment by international companies in the country. The growth of the automotive sector in South Africa demonstrates this potential. It is a tangible showcase of the commitment of […]

OUR INITIATIVES

INVEST IN SOUTH AFRICA

THIS IS WHY WE MATTER…

LATEST NEWS

THIS IS
WHY WE
MATTER…