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South Africa is the most diversified economy on the continent, making it a preferred destination for multinational investors in Africa, with more than 180 Fortune Global 500 companies having a footprint in the country.
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Africa's leading investment destination

South Africa has been famously referred to as the Rainbow Nation due to its multicultural diversity. The fascinating variety of different people, landscapes, culinary and languages offer a melting pot of intrigue and excitement.
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A country with a rich and diverse culture

A leading leisure and business tourism destination, South Africa is known for its beautiful scenery, value-for-money experiences ranging from beaches to wildlife and safaris, and favourable year-round weather.
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A Top Tourism Destination

OUR INITIATIVES

GLOBAL REPUTATION STUDY

As part of Brand South Africa’s mandate to monitor and enhance South Africa’s Nation Brand Reputation, in collaboration with government, the business sector, and civil society, the organisation conducts global research to assess the country’s reputation and competitiveness in key strategic markets.

Nation Brand Master Class

Masterclass is the gateway to understanding the National Brand and what it stands for. Gain access to contextual information about the strengths, features and unique attributes of our South African Nation Brand.

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Global South Africans

A network of exceptional South Africans living abroad was formed to enlist the talent, experience, and credibility of South Africans living abroad to build a Nation Brand internationally.

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GLOBAL REPUTATON STUDY

NATIONAL BRAND MASTERCLASS

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GLOBAL SOUTH AFRICANS

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A modern office building with curved glass facades reflects the sky and surroundings, situated in the Johannesburg central business district. The structure is encircled by trees and a road, all set against an overcast sky.

Investment

Culture

Tourism

THIS IS
WHY WE
MATTER…

The interest in our multi-sector economy is fueled by a targeted investment pipeline of over $62 billion as set by the President of the country during the first ever investment conference in 2018. Read more about Investing in SA…click here

Clothing, Textile, Leather and Footwear

The South African clothing and textiles industry is a highly diverse and mature industry, with an important role to play as an employer in the country. The domestic Clothing, Textiles, Footwear and Leather (CTFL) manufacturing industry has a relatively high level of diversification and is supported by well-established wholesale and retail trade segments. With approximately […]

Forestry

South Africa has a well-established Forestry sector with a fully integrated value chain including pulp, paper and furniture manufacturing. Forestry and forest products contributed about $5.2 million and $1.5 billion respectively to South Africa’s economy in 2017. Across five provinces, South Africa has about 1.2m hectares of afforested land, accounting for 1% of South Africa’s […]

Mining & Mineral

Mining and mineral beneficiation plays a pivotal part in South Africa’s economy. The country’s mineral reserves are among the most valuable in the world. South Africa has the world’s largest reserves of platinum group metals (PGMs) and manganese, and some of the largest gold, diamonds, chromite ore and vanadium deposits. South Africa’s mining industry is […]

Agribusiness

Agribusiness has long been a focus area for growth and development by the South African Government. The country enjoys a well-developed and globally competitive sector which has led to the creation of a sophisticated and elaborate value chain ranging from agricultural inputs, equipment, packaging, and specialised logistics. This sector provides the opportunity for both local […]

Automotive and Components

In February 2021, Ford Motor Company announced an investment of over $1 billion in its South African manufacturing operations – marking the biggest investment in Ford’s 98-year history in South Africa. “We want to prove that the quality of what we produce in South Africa can hold its own with the rest of the world” – Ockert Berry, VP of Operations, Ford.

To grow with South Africa, visit
www.brandsouthafrica.com/InvestSA

Ford Believes in South Africa since 1924.

Digital Economy & ICT

Netflix, the international streaming service, announced an investment of almost $60 million at the 2022 South Africa Investment Conference, into “working with South African creators and distributors to bring high-quality stories” to a global audience. Netflix has invested more than $125 million in the industry over the past 5 years.

To grow with South Africa, visit
www.brandsouthafrica.com/InvestSA

Netflix Believes in South Africa since 2016.

Healthcare & Life Science

In 2020, Aspen, the largest and internationally accredited pharmaceutical company in Africa entered into a partnership with Johnson & Johnson to produce more than 200m doses of life saving Covid-19 vaccines for the domestic and export markets in the port city of Gqeberha, formerly Port Elizabeth, in South Africa’s Eastern Cape.

To grow with South Africa, visit
www.brandsouthafrica.com/InvestSA

Johnson & Johnson Believes in South Africa since 1932.

Toyota SA explains their continued investment into South Africa

Toyota South Africa Motors CEO explains their continued investment into South Africa By Tsabeng Nthite – South Africa’s vehicle market remains the biggest in Africa, accounting for 37% of new vehicle sales on the continent. Mr Andrew Kirby, President and CEO of Toyota South Africa Motors attributes this to the direction that the South African government […]

South Africa invests in land rehabilitation

The Department of Environmental Affairs has bankrolled a multimillion-rand land rehabilitation project in Nquthu in KwaZulu-Natal. This project focuses on protection of grasslands and combats desertification. It also employs nearly 200 people in the rural area.

A billion dollars to invest in Africa

TPG Growth and Satya Capital are looking for entrepreneurial partnerships north of the Limpopo River that could benefit South African businesses. Their investment partnership will invest in growth stage companies and the next generation of entrepreneurs across the continent.

LATEST NEWS

Jessica Motaung promotes US investment initiative

By Gershwin Wanneburg Kaizer Chiefs Football Club’s marketing director Jessica Motaung, has backed a campaign to boost ties between South Africa and the American city Atlanta. Motaung recently joined a delegation from Atlanta on an investment mission to South Africa. The trip formed part of the Atlanta Phambili initiative, which seeks to foster […]

2025 – SOUTH AFRICA’S YEAR OF TRANSFORMATION AND GLOBAL LEADERSHIP

By Lethabo Mkhize As South Africa steps into 2025, the nation finds itself at a critical juncture, embracing both challenges and unprecedented opportunities. With a packed agenda that includes global engagements, economic reforms, and ambitious developmental goals, South Africa is poised to drive meaningful change on the local and international stages. From assuming […]

STAY SMART ON SOUTH AFRICA’S ROADS THIS HOLIDAY SEASON

By: Lethabo Mkhize It’s that time of the year again! The festive season is here, bringing with it packed suitcases, road trips, and the excitement of reuniting with loved ones. But while South Africa’s roads bustle with holiday cheer, they also bring increased risks. Road safety isn’t just a suggestion—it’s a necessity. With traffic volumes […]

US Ambassador and Consul General praise South Africans’ can-do attitude

By Gershwin Wanneburg “Preach!” a man shouted in a thick southern American drawl. The setting was the seventh floor of the Wesgro offices on Cape Town’s foreshore, and by the time US Ambassador Reuben Brigety rose to deliver an impromptu message, the room was primed for the word he was about to deliver. […]

South Africa’s Improved Border Management Initiatives Bear Fruit

Kagiso Bonoko The festive season is a time for family, friends, and loved ones. As we head to what many call a silly season, there will be a high rate of travel within the country and outside the country’s borders. This brings up an issue that has troubled the South African government since […]

The Earthshot Prize enriches African soil

By Roxanne Francis South Africa remains a preferred destination for investors, tourists and students. What attracted green hearts and hands to our country this time around, was our on-going commitment to saving the world, prioritising the effects of climate change and accelerating sustainability. Set against the backdrop of Table Mountain – one of […]

Brand South Africa Partners with Big Brothers Hug Foundation against GBV

By Kagiso Bonoko Each year between November 25 and December 10, South Africa observes 16 Days of Activism Against Gender-Based Violence (GBV), a campaign that aims to raise awareness and mobilise action to end all forms of violence against women and girls. This year, the country adopted the theme: “30 Years of Advancing Collective […]

South African wines flying high at Shanghai Trade Fair 2024

By Phindile Maduna China is South Africa’s largest trading partner with one of the main exports to China being agricultural products. The wine industry is a significant product in this sector with its market share steadily increasing since 2019 (Source: Standard Bank BusinessLIVE). Standard Bank seized an opportunity to showcase South African wines at […]

FAW Trucks South Africa to upgrade Coega truck plant with R200m investment

By Kagiso Bonoko The Coega Development Corporation recently announced a substantial R200 million investment by FAW Trucks South Africa, contributing to the province’s automotive sector growth. The Chinese-owned truck company’s investment will further strengthen the Eastern Cape as a strategic hub for automotive manufacturing. FAW Vehicle Manufacturers SA (PTY) Ltd was established in […]

Sharing an Authentically South African Story with the World at the 2025 Oscars

Critically acclaimed locally produced film, Old Righteous Blues, has been selected to represent South Africa at the highly contested 97th Academy Awards’ Best International Feature Film category taking place on 3 March 2025 in Hollywood. This is critical acclaim to the positive reception of authentic South African stories and recognition of local talent by the […]

OUR INITIATIVES

INVEST IN SOUTH AFRICA

THIS IS WHY WE MATTER…

LATEST NEWS

THIS IS
WHY WE
MATTER…